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Introducing: Define It Brow Pencil

Introducing: Define It Brow Pencil
Assistant Brand Manager5 years ago
View Sally's profile

Brows looking a little sparse? We are so excited to announce that we have a new addition to welcome to the Eyekofamily; Define It Brow Pencil. Achieve seriously natural looking brows with the easy to use precision tip, perfect for creating those super natural and fine hair strokes. Combine with a spoolie on the opposite end to brush brows into place and blend out pigment for an even more natural looking finish.

What Is The Define It Brow Pencil?

Define It Brow Pencil is a retractable brow pencil with an angled precision tip. Perfect for filling in any sparse areas, brushing brows up and into shape and adding extra depth and definition.

The Define It Brow Pencil comes in three really universal shades:

Light - A cool toned ashy brown. Perfect for blondes.

Medium - A warm brown tone. Perfect for brunettes and redheads.

Dark - A deep brown/black shade. Perfect for darker brows & hair colours.

How Do I Use It?

First, we brush bare brows through with the spoolie on the opposite end of the brow pencil. This is not only to ensure they are nice and tidy, but it also allows you to style your brows into your desired shape ahead of applying the pencil.

Next, we twist up the brow pencil and define those brows. We tend to start at the arch and define down to the tail, as that is usually the more sparse area and the area that we want a little more definition. Apply in strokes in the direction of your brow hairs. Then we move towards the inner part of the brows, again creating hair strokes that mimic your natural hairs. We love to create strokes in a vertical direction on the very inner corners of the brows to give the impression of a fuller looking brow.

Brush brows through again with the spoolie to ensure brows are in shape and to blend out any harsh areas. Finally, we like to top off with the Brow Gel. This will keep brows in place all day and add a little more texture to the brows, again helping them to appear fuller!

What’s your go-to brow routine? Will you be trying the Define It Brow Pencil? Let us know over on Instagram, Facebook & Twitter!

Assistant Brand Manager
View Sally's profile
Hi! I'm Sally and I'm the Assistant Brand Manager here at Eyeko. I've always loved reading and writing blogs, so I like to dive in here and tell you what new and exciting things are coming up, from events and offers to campaigns and products! My day-to-day here at Eyeko HQ usually involves looking at the most exciting and fun new products we can bring to you, along with lots of creative ideas to keep the Eyeko website and social channels looking fresh.