Our best-selling Mascara, now available in four new shades
Lash Alert Mascara is our most-loved, best-selling and most iconic mascara.
We are now extending the range to include four new shades.
Shop by eye color
Enhance your look using our suggested Lash Alert Mascara color pairings based on your eye color
Shop the collection
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Lash Alert Mascara - Original Black
Free Lid Gloss when you spend $35
Select your own Galactic Lid Gloss when you spend $35!Shop Now*Minimum spend threshold must be met after any final basket discounts.
$19.00 -
Lash Alert Mascara - Brown
Free Lid Gloss when you spend $35
Select your own Galactic Lid Gloss when you spend $35!Shop Now*Minimum spend threshold must be met after any final basket discounts.
$19.00 -
Lash Alert Mascara - Blue
Free Lid Gloss when you spend $35
Select your own Galactic Lid Gloss when you spend $35!Shop Now*Minimum spend threshold must be met after any final basket discounts.
$19.00 -
Lash Alert Mascara - Purple
Free Lid Gloss when you spend $35
Select your own Galactic Lid Gloss when you spend $35!Shop Now*Minimum spend threshold must be met after any final basket discounts.
$19.00 -
Lash Alert Mascara - Green
Free Lid Gloss when you spend $35
Select your own Galactic Lid Gloss when you spend $35!Shop Now*Minimum spend threshold must be met after any final basket discounts.
$19.00 -
The Color Alert Duo
Free Lid Gloss when you spend $35
Select your own Galactic Lid Gloss when you spend $35!Shop Now*Minimum spend threshold must be met after any final basket discounts.
$38.00
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