Our best-selling Mascara, now available in four new shades
Lash Alert Mascara is our most-loved, best-selling and most iconic mascara.
We are now extending the range to include four new shades.
Shop by eye color
Enhance your look using our suggested Lash Alert Mascara color pairings based on your eye color
Shop the collection
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Lash Alert Mascara - Original Black
Mini Liner Trial Kit (Worth $36.00) Worth $27.00Free Mini Trial Kit
Enjoy a free Mini Eyeliner Trail Kit when you spend $40!Shop Now*Offer applied at checkout to final basket value
$20.00 -
Lash Alert Mascara - Brown
Mini Liner Trial Kit (Worth $36.00) Worth $27.00Free Mini Trial Kit
Enjoy a free Mini Eyeliner Trail Kit when you spend $40!Shop Now*Offer applied at checkout to final basket value
$20.00 -
Lash Alert Mascara - Blue
Mini Liner Trial Kit (Worth $36.00) Worth $27.00Free Mini Trial Kit
Enjoy a free Mini Eyeliner Trail Kit when you spend $40!Shop Now*Offer applied at checkout to final basket value
$20.00 -
Lash Alert Mascara - Purple
Mini Liner Trial Kit (Worth $36.00) Worth $27.00Free Mini Trial Kit
Enjoy a free Mini Eyeliner Trail Kit when you spend $40!Shop Now*Offer applied at checkout to final basket value
$20.00 -
Lash Alert Mascara - Green
Mini Liner Trial Kit (Worth $36.00) Worth $27.00Free Mini Trial Kit
Enjoy a free Mini Eyeliner Trail Kit when you spend $40!Shop Now*Offer applied at checkout to final basket value
$20.00
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