Our best-selling Mascara, now available in four new shades

Lash Alert Mascara is our most-loved, best-selling and most iconic mascara.

We are now extending the range to include four new shades.

Shop by eye color

Enhance your look using our suggested Lash Alert Mascara color pairings based on your eye color

Shop the collection

  • Lash Alert Mascara - Blue

    Spend $35 or more select your own gift.

    Select your own gift when you spend $35 or more!

    *Offer applies at checkout to final basket value. Select gift from: Eye Mask, Cooling Eye Patches, A Slim  Make up Bag. 

    SHOP NOW
    $19.00
  • Lash Alert Mascara - Purple

    Spend $35 or more select your own gift.

    Select your own gift when you spend $35 or more!

    *Offer applies at checkout to final basket value. Select gift from: Eye Mask, Cooling Eye Patches, A Slim  Make up Bag. 

    SHOP NOW
    $19.00
  • Lash Alert Mascara - Green

    Spend $35 or more select your own gift.

    Select your own gift when you spend $35 or more!

    *Offer applies at checkout to final basket value. Select gift from: Eye Mask, Cooling Eye Patches, A Slim  Make up Bag. 

    SHOP NOW
    $19.00
  • Lash Alert Mascara - Original Black

    Spend $35 or more select your own gift.

    Select your own gift when you spend $35 or more!

    *Offer applies at checkout to final basket value. Select gift from: Eye Mask, Cooling Eye Patches, A Slim  Make up Bag. 

    SHOP NOW
    4.82 Stars 71 Reviews
    $19.00
  • Lash Alert Mascara - Brown

    Spend $35 or more select your own gift.

    Select your own gift when you spend $35 or more!

    *Offer applies at checkout to final basket value. Select gift from: Eye Mask, Cooling Eye Patches, A Slim  Make up Bag. 

    SHOP NOW
    3.0 Stars 1 Reviews
    $19.00
  • The Color Alert Duo

    Spend $35 or more select your own gift.

    Select your own gift when you spend $35 or more!

    *Offer applies at checkout to final basket value. Select gift from: Eye Mask, Cooling Eye Patches, A Slim  Make up Bag. 

    SHOP NOW
    $38.00
View all