Our best-selling Mascara, now available in four new shades

Lash Alert Mascara is our most-loved, best-selling and most iconic mascara.

We are now extending the range to include four new shades.

Shop by eye color

Enhance your look using our suggested Lash Alert Mascara color pairings based on your eye color

Shop the collection

  • Lash Alert Mascara - Original Black

    Free Lid Gloss when you spend $35

    Select your own Galactic Lid Gloss when you spend $35!

    *Minimum spend threshold must be met after any final basket discounts.

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    4.81 Stars 70 Reviews
    $19.00
  • Lash Alert Mascara - Brown

    Free Lid Gloss when you spend $35

    Select your own Galactic Lid Gloss when you spend $35!

    *Minimum spend threshold must be met after any final basket discounts.

    Shop Now
    $19.00
  • Lash Alert Mascara - Blue

    Free Lid Gloss when you spend $35

    Select your own Galactic Lid Gloss when you spend $35!

    *Minimum spend threshold must be met after any final basket discounts.

    Shop Now
    $19.00
  • Lash Alert Mascara - Purple

    Free Lid Gloss when you spend $35

    Select your own Galactic Lid Gloss when you spend $35!

    *Minimum spend threshold must be met after any final basket discounts.

    Shop Now
    $19.00
  • Lash Alert Mascara - Green

    Free Lid Gloss when you spend $35

    Select your own Galactic Lid Gloss when you spend $35!

    *Minimum spend threshold must be met after any final basket discounts.

    Shop Now
    $19.00
  • The Color Alert Duo

    Free Lid Gloss when you spend $35

    Select your own Galactic Lid Gloss when you spend $35!

    *Minimum spend threshold must be met after any final basket discounts.

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    $38.00
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