Our best-selling Mascara, now available in four new shades

Lash Alert Mascara is our most-loved, best-selling and most iconic mascara.

We are now extending the range to include four new shades.

Shop by eye color

Enhance your look using our suggested Lash Alert Mascara color pairings based on your eye color

Shop the collection

  • Lash Alert Mascara - Original Black

    Mini Liner Trial Kit (Worth $36.00)
    Mini Liner Trial Kit (Worth $36.00) Worth $27.00

    Free Mini Trial Kit

    Enjoy a free Mini Eyeliner Trail Kit when you spend $40!

    *Offer applied at checkout to final basket value

    Shop Now
    4.81 Stars 69 Reviews
    $20.00
  • Lash Alert Mascara - Brown

    Mini Liner Trial Kit (Worth $36.00)
    Mini Liner Trial Kit (Worth $36.00) Worth $27.00

    Free Mini Trial Kit

    Enjoy a free Mini Eyeliner Trail Kit when you spend $40!

    *Offer applied at checkout to final basket value

    Shop Now
    $20.00
  • Lash Alert Mascara - Blue

    Mini Liner Trial Kit (Worth $36.00)
    Mini Liner Trial Kit (Worth $36.00) Worth $27.00

    Free Mini Trial Kit

    Enjoy a free Mini Eyeliner Trail Kit when you spend $40!

    *Offer applied at checkout to final basket value

    Shop Now
    $20.00
  • Lash Alert Mascara - Purple

    Mini Liner Trial Kit (Worth $36.00)
    Mini Liner Trial Kit (Worth $36.00) Worth $27.00

    Free Mini Trial Kit

    Enjoy a free Mini Eyeliner Trail Kit when you spend $40!

    *Offer applied at checkout to final basket value

    Shop Now
    $20.00
  • Lash Alert Mascara - Green

    Mini Liner Trial Kit (Worth $36.00)
    Mini Liner Trial Kit (Worth $36.00) Worth $27.00

    Free Mini Trial Kit

    Enjoy a free Mini Eyeliner Trail Kit when you spend $40!

    *Offer applied at checkout to final basket value

    Shop Now
    $20.00
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