Enhance your effortless

Our best-selling Mascara, now available in four new shades

Lash Alert Mascara is our most-loved, best-selling and most iconic mascara.

We are now extending the range to include four new shades.

Shop by eye color

Enhance your look using our suggested Lash Alert Mascara color pairings based on your eye color

Brown/Hazel Eyes

Match with Purple, Green & Brown Lash Alert Mascara

Green Eyes

Match with Green, Brown & Blue Lash Alert Mascara

Blue Eyes

Match with Brown & Blue Lash Alert Mascara

Shop the collection

  • Lash Alert Mascara - Original Black

    Lash Alert Mascara - Original Black

    UP TO 50% OFF

    Shop up to 50% off in our summer sale! 

    Some products this is your final chance to buy! Some products just have a little too much stock but grab it at this price whilst you can!!

    Shop Now
    MSRP: $19.00
    $13.30
  • Lash Alert Mascara - Brown

    Lash Alert Mascara - Brown

    UP TO 50% OFF

    Shop up to 50% off in our summer sale! 

    Some products this is your final chance to buy! Some products just have a little too much stock but grab it at this price whilst you can!!

    Shop Now
    MSRP: $19.00
    $13.30
  • Lash Alert Mascara - Blue

    Lash Alert Mascara - Blue

    UP TO 50% OFF

    Shop up to 50% off in our summer sale! 

    Some products this is your final chance to buy! Some products just have a little too much stock but grab it at this price whilst you can!!

    Shop Now
    MSRP: $19.00
    $13.30
  • Lash Alert Mascara - Purple

    Lash Alert Mascara - Purple

    UP TO 50% OFF

    Shop up to 50% off in our summer sale! 

    Some products this is your final chance to buy! Some products just have a little too much stock but grab it at this price whilst you can!!

    Shop Now
    MSRP: $19.00
    $13.30
  • Lash Alert Mascara - Green

    Lash Alert Mascara - Green

    UP TO 50% OFF

    Shop up to 50% off in our summer sale! 

    Some products this is your final chance to buy! Some products just have a little too much stock but grab it at this price whilst you can!!

    Shop Now
    MSRP: $19.00
    $13.30
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