Working with exclusive Korean technology since 1999, we have re-invented mascara with the first zero-waste squeezy tube to ensure mascara never dries out and stays ‘wet’ and fresh for every use. What’s more, our mascaras have been designed to suit your individual lifestyle and look. Within this collection, there is something for everyone to enhance your eyes.

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If you are still unsure which mascara is right for you, then you can shop based on your lash type. Are your lashes straight, curly, or somewhere in between? This will determine what mascara you should opt for.

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