Vanity Fair: Rockin’ Eyes

"When it comes to mascara, be on the lookout for Eyeko. The London-based brand, founded by makeup veterans Max and Nina Leykind, has just put its Rock Out & Lash Out Mascara front and center in collaboration with Rockins scarves. The coveted product instantly amps up eyes with its guitar-shaped brush, which helps to lengthen, curl, and thicken lashes. There is also a lash comb that doubles as a guitar pick. And longtime fan Alexa Chung is the face of this rapidly growing brand."