New York Magazine: Best of New York: Eyeko Bespoke Bar

“Custom Mascara
Eyeko Bespoke Bar
Saks Fifth Avenue

Though the idea of buying a specially made, proprietary shade of lipstick seems relatively logical in the beauty-splurge world, the virtue of ‘customized’ black or brown mascara is less apparent. But in fact, there’s a lot more to the ideal mascara than just tint: volume, curl, separation, growth, shine. And so with this $50 service at the Eyeko Bespoke Bar, a makeup artist learns your #lashgoals, choosing from a field of over 100 brush-formula combinations. While trying on two or three finalists, expect some universal tips (‘Coat both sides of the lashes to prevent clumping’) as well as coaching techniques tailored to your specific deep-set (or almond-shaped, or sensitive) eyes, so that you’ll never think of mascara the same way again.”



Writer and expert