Why wear colored mascara?

When to wear colored mascara? 

There are no set rules for colored mascara – we think it’s all about finding the colored mascara shade to suit you. That said, some colors are known to complement and enhance natural eye colors. We’ve written about using eyeshadow to flatter your eye color in the past, but this post will explain how the subtle Lash Alert colors are an easy way to enhance your effortless look.  

Blue mascara for brown eyes 

Believe it or not, the best colored mascara for brown eyes is blue. Not convinced about this pop of color? Blue mascara will not only draw attention to your eyes, but it’ll also brighten the whites of your eyes to make you look more awake and alert.   

If you’re still wary of color, why not try coating your lower lashes with Lash Alert Mascara in blue. This blue mascara will offer a significant contrast to your deep brown eyes but allow you to test the waters of colored mascara. Once you have found your color confidence, pair this blue mascara with Limitless Eyeshadow Palette 2 to combine complementary colors to your eye looks.   

Purple mascara for blue eyes 

Were you blessed with baby blues? The best colored mascara for blue eyes is to stick with a rich, deep color. A purple mascara will not only emphasise the whites of your eyes but make them appear larger. This deep shade will give a subtle contrast of light and dark and add definition to your lashes.   

Pair your purple mascara with an eye contour look and apply a few coats of Lash Alert Mascara in Purple to enhance blue eyes further.  

Or, add a wing to your eyelids using Black Magic Liquid Eyeliner.  

Brown mascara for green eyes 

Green eyes are a rarity, and only 2% of the population have green eyes. By using brown mascara, you will emphasise your rare eye color further. A soft brown mascara on your eyelashes will bring out the color of your irises without being too heavy or too dark.   

Coat both your top and lower lashes with Lash Alert Mascara in Brown, then apply your preferred eye makeup look for a more natural approach to your go-to eye look. 

Green mascara for hazel eyes 

If you have hazel eyes, then congratulations, you hit the eye color jackpot: every color will flatter your eyes. With a mixture of gold and green, emphasise your hazel eye color using Lash Alert Mascara in Green. This green mascara is dark enough to add definition to your eyelashes and add a sharp contrast to the whites of your eyes, really bringing out the mixture of golden tones that hazel eyes have.   

To build your look, use our Limitless Eyeshadow Palette 1; the soft tones in this palette will let your green mascara do all the talking. To mix up your look, apply our original black Lash Alert Mascara to your lower lashes and Lash Alert Mascara in Green to your top lashes to create a two-toned eye look.