Mascara

5 Mascara tips to brush up on

5 Mascara tips to brush up on

Mascara is a fundamental part of most people’s makeup routine and arguably the most important. Running late? Just add a quick swipe of mascara. Going to the gym? Waterproof mascara to the rescue to make you look more awake. We consider ourselves specialists in everything eyes and these mascara tips will have you back to your eye makeup routine in no time.

From making eyes appear more awake (have you met our Lash Alert Mascara?) to giving serious lash volume, mascara works wonders and is one of our favorite steps in our eye makeup routine.

If you’re like the rest of the world, it may have been a while since you last did eye makeup. With so many tips to consider when using – and even removing – your mascara, the below mascara tips should be top considerations when doing your makeup routine.

black magic: cocoa edit mascara

Tip #1: Check the expiry date 

The expiry date of your makeup impacts its application and overall look. When the shelf life of your mascara runs out, the formula may become clumpy and dry, and – in extreme cases – can cause an eye infection and redness, especially if you have sensitive skin.  It’s recommended that you replace your mascara every six months. Did you know our mascara products have a squeezy tube? This helps save on waste and make sure you get the best value for money.  

It’s also recommended that you clean the wand of the mascara to prevent build-up and clumping. Need mascara recommendations? Below are some of our bestsellers. 

Tip #2: Choosing the correct wand for your lashes 

There is no one fits all rule when it comes to mascara. We can all agree we use mascara for different reasons: to lift lashes, achieve volume or definition. Enhancing your lashes is more than just having a perfect application technique – you also need to find the ideal wand for your eyelash type.

For example, if you have straight lashes, we recommend our curl-inducing Lash Alert Mascara. The curve in the wand gives your lashes an immediate curl and lift. If you have sparse lashes, you should use an hourglass-shaped wand, like our Rock Out & Lash Out Mascara to achieve a full lash coating. 

No matter your lash type, the perfect brush will enhance your eyelashes and add to your ideal application. 

Tip #3: Use an eyelash curler 

To achieve the longest lashes, curl before applying your mascara. Your eyelashes are delicate, so you should only curl your eyelashes once and for 10 seconds maximum. Never curl your lashes after you have applied mascara, as once your it has dried, it makes your eyelashes vulnerable to breakage. You will still achieve the fulllash effect by following the above rule without over-curling to avoid damage. 

Tip #4: Bottom to top 

Mascara application seems pretty straightforward, but there’s a trick to make your lashes look fuller. When applying your mascara to lower lashes, go from the root of the lash to the tip. Hold the brush vertically to the base of your lashes and wiggle to coat every eyelash – the skinnier the wand, the better the application. 

Moving onto the top lashes, hold the wand horizontally and as close to the root as possible. Gently use a side-to-side motion to create volume and thicker and fuller lashes. 

Tip #5: Gently remove your mascara 

Taking off your makeup is an essential part of your daily routine and there are four key steps to remove makeup effectively. There’s no denying mascara is arguably the most challenging makeup to thoroughly remove, especially if it’s waterproof. 

Our Off In A Blink Eye Makeup Remover is gentle on the eyes and removes the most stubborn eye makeup, leaving your lashes clean with glowing complexion around the eye area. 

Tip: Most people rub their eyes too harshly. Gently use our Bamboo Cotton Pad with Off In A Blink and pat in circular motions to effortlessly swipe away mascara. Having fresh lashes means you have a clean base to work with the next time you do your makeup to achieve your dream lashes all over again the next day.



Ana Joyking

Ana Joyking

Writer and expert

Hi there! My name is Ana and I love all things makeup. I have had a passion for writing for a long time and started my career in TV , Radio and music journalism, working on some really cool TV shows, festivals and interviewing cool bands. Now I get to write about all things make up from the help tips and tricks to the weird and wonderful, there is no limit to who you can be with the power of makeup.