Vogue USA

"Eyeko: Alexa's hook-up with the brand founded by beauty industry veterans Max and Nina Leykind has a ring of authenticity about it - after all, she's the ultimate indie English tomboy girl whose flicked-up eyeliner and defined brows are her signature. Eyeko does a Skinny Liquid Eyeliner Pen, mascara and brow gel. Can you buy these products elsewhere? Yes, But these ones have the endorsement of British go-to cool about them."

London Calling by Sarah Mower