Grazia: 5 Reasons Why You Need Alexa Chung’s New Eyeko Products in Your Summer Make-Up Bag

“Alexa Chung’s first collaboration with Eyeko, her favourite eyeliner brand we’ll have you know, was a pretty big deal. Not only did it shutdown Selfridges when it first launched but it also sold out everywhere (from the USA to Newcastle) within a matter of weeks. This is some seriously hot beauty property! However, if you didn’t manage to get your hands on the Eyedo Liquid Liner and Mascara duo, here’s the next best thing- a second Alexa Chung for Eyeko collection! Hurrah!

All hail Me and My Shadow, £15- an intense waterproof eye shadow AND liner with a built-in blending brush for instantly sexy, smoky eyes. Available in 3 shades, chocolate, charcoal and taupe- there is a shade for everyone and every occasion. Plus, the pencil never needs sharpening, is totally foolproof, waterproof and travel friendly. Need any more convincing? Read on to discover why Eyeko founder Nina Leykind reckons you’re gonna totally love the product. If it helps, Alexa does! The Brit beauty told us, “Make-up for me is about being quick and easy to use with great results- Me and My Shadow does exactly that.””

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Writer and expert