“Fans of eyeliner and XXL eyelashes will know Eyeko well, the brand founded by beauty gurus Nina and Max Leykind. Regularly cited among the make-up favourites of Emily Ratajkowski, Natalia Vodianova or Alexa Chung -; the latter has even imagined her own line of makeup in collaboration with the brand -; the favourite brand of British models makes a highly anticipated entrance at Sephora. And since one piece of good news deserves another, we can now create our custom-made mascara thanks to the great Bespoke concept. Available exclusively at Sephora on the Champs-Elysees, the service uses the expert advice of mascara editors who guide us in our quest for the perfect product.
Priority to the thickness, length or care of the eyelashes: all options are possible. First select the brush and then the formula (according to the length of the eyelashes, the shape of the eyes, etc.). At the end of this private beauty session, where we glean a maximum of tips, we are handed in our tailor-made mascara in a sleek box that includes a mirror and an aluminium pick, for a clean and smudge-proof application”