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Black Friday beauty prep: everything you need to know

Black Friday is just around the corner! We know this time will be rife with makeup sales so we want to help you get ahead on your Eyeko favourites 

While the official date of Black Friday is 27 November, we’ve got good intel that the offers may start slightly before and continue throughout the weekend into Cyber Monday.  

Named as the day of the year when retailers numbers go from the red to the black, Black Friday first started as one of the best days of the year for the economy. Since then, beauty and makeup retailers everywhere have embraced the day, marking it as an occasion for customers to stock up on their favourite products and shop for the beauty lover in their lives 

If you’re a fan of Eyekowe’ve got a few Black Friday makeup offers up our sleeves. While we can’t share all of our secrets ahead of the cyber celebration, there will be flash sales and up to 30% off some of your favourite beauty products, like our Black Magic: Cocoa Edit perfect for creating a warm smoky eye.

Black Magic: Cocoa Edit Collection Eyeko

Get ahead and start your Black Friday wishlist today.

A new feature to the Eyeko website, you can now save the products you love to your wishlist simply by logging into your account. Perfect for dropping Christmas gift hints or monitoring your favourite Eyeko products, build out youwishlist today and keep an eye on it for special offers throughout our Black Friday celebrations.  

While exclusive offers will be available, we’ll also be hosting a series of flash sales to keep an eye out for.

Not sure where to start? The below makeup essentials are just a few of our bestsellers. Add them to your wishlist today then check back over Black Friday: 

Brow Gel

Perfect no matter your #browgoals, our Brow Gel has a nano brush and botanically-enriched formula to effortlessly define brows for a natural finish with a medium hold. 

Lash Alert

With the ability to give the awake-effect to all eyes our Lash Alert Mascara is made up of a botanical-fuelled energising formula, infused with caffeine, Biotin and a dose of fibres, providing lift and volume. 

Double Act Shadow Stick

These easy-to-use shadow sticks offer two versatile shades that allow you to take your look from day to night with a single swipe of colourThe creamy formula gently glides onto eyelids for an even finish that can be easily blended. 

Skinny Liquid Eyeliner

This eyeliner has a precise pen tip to help you draw the line you want with ease. Create thick, feline flicks or more defined lines depending on your preferred look.

Black Magic Mascara

This mascara truly bewitches, lifting lashes in  an intense black formula, it promises ultimate drama, volume and curl. 

Happy shopping!  



Krista Thurrott

Krista Thurrott

Writer and expert