Glamour: A Mascara Innovation

“How is this for a genius idea? I have a gazillion mascaras, but one is never quite right and I sometimes use two or three at once. This clever service allows you to choose from over 100 combinations, where you get trained mascara editors to guide you through the different brushes and formulas. So chic.

Eyeko Bespoke Mascara, £28″

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Writer and expert