Our best-selling Mascara, now available in four new shades

Lash Alert Mascara is our most-loved, best-selling and most iconic mascara.

We are now extending the range to include four new shades.

Shop by eye color

Enhance your look using our suggested Lash Alert Mascara color pairings based on your eye color

Shop the collection

  • Lash Alert Mascara - Original Black

    FREE GIFT

    Receive a FREE Spotlight Brow Highlighter when you spend $30!

    *Choice of Champagne or Pearl shades.Minimum spend threshold applies after discount.

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    4.82 Stars 71 Reviews
    MSRP: $19.00
    $9.50
  • Lash Alert Mascara - Blue

    FREE GIFT

    Receive a FREE Spotlight Brow Highlighter when you spend $30!

    *Choice of Champagne or Pearl shades.Minimum spend threshold applies after discount.

    SHOP NOW
    MSRP: $19.00
    $9.50
  • Lash Alert Mascara - Purple

    FREE GIFT

    Receive a FREE Spotlight Brow Highlighter when you spend $30!

    *Choice of Champagne or Pearl shades.Minimum spend threshold applies after discount.

    SHOP NOW
    $19.00
  • Lash Alert Mascara - Green

    FREE GIFT

    Receive a FREE Spotlight Brow Highlighter when you spend $30!

    *Choice of Champagne or Pearl shades.Minimum spend threshold applies after discount.

    SHOP NOW
    $19.00
  • The Color Alert Duo

    FREE GIFT

    Receive a FREE Spotlight Brow Highlighter when you spend $30!

    *Choice of Champagne or Pearl shades.Minimum spend threshold applies after discount.

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    $38.00
  • Lash Alert Mascara - Brown

    FREE GIFT

    Receive a FREE Spotlight Brow Highlighter when you spend $30!

    *Choice of Champagne or Pearl shades.Minimum spend threshold applies after discount.

    SHOP NOW
    3.0 Stars 1 Reviews
    $19.00
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