"The no-fail formula: For a neat, sleek cat-eye, choose a liquid liner with a sturdy, pen-like nib. Follow with two coats of black mascara."
To celebrate fashion label Frost French spear headed by Sadie Frost and Jemima French, London Fashion Week saw the launch for their latest collection via the big screen. “Will Nature Make a Man Out of Me Yet?” features a series of ‘hotel monologues’ from London’s finest including Sadie herself alongside daughter Iris Law.
Make up for the women of all ages from 13 to 60+ was handled by acclaimed makeup artist Liz Pugh making eyes with Eyeko.
Sadie’s production company Blonde To Black Pictures produced the short film, which was directed by Ben Charles Edwards, and included appearances from Annabel Davis, Edie Langley, Esme Drummond, Frances Ruffelle, Iris Law, Izzy Davis, Jemima French, Katie Ball, Oxford Nielsen, Remy Bennett, Sadie Frost, Sophie Young and Timothy Renouf.
The film unites fashion and film and celebrates strong and vocal women from their teenage years to the later years of being a grandmother. Musicians and actors convey the message, ‘Don’t mess with me’, and set in the aesthetically interesting visuals of a seedy motel- darkness and beauty stir and provoke the imagination.
"Eyeliner is something I consider near and dear; my emotional reliance is probably slightly unhealthy considering the fact that it is an inanimate object, but my love will never waver. It was the first makeup product I ever used (shakily and, inexplicably, only in royal blue), and I rarely, if ever, leave the house without it. Thus, I consider myself quite a pro when it comes to flicking and tracing with abandon, and I hoard black eyeliners like it’s my job (which it is, sort of). And yet, even masters can learn new tricks (that’s how the saying goes, right?). Thus, my mind was subsequently blown at a Kat Von D fall beauty event a few weeks ago, when makeup artist Erik Soto shared a tip that forever changed the trajectory of my love affair with eyeliner. Supposedly, a common trick makeup artists use when applying eyeliner is clenching their toes. Why in the world would they do such a thing? you ask incredulously (as did I… but in my head, as not to interrupt the event). The answer is simple: It keeps your hands from shaking.
I will allow that to sink in for a second. Perhaps a glass of water and some deep breaths will slow your racing heartbeat.
Are you ready to keep going? Basically, Soto explained that clenching your toes when applying eyeliner can help you steady any shakiness and create one long, sleek line. Obviously, I had to try this out immediately. The next morning, before applying liner, I stood in front of my mirror, took a deep breath, clenched my toes, and then applied my favorite Eyeko Skinny Liquid Eye Liner. Sure enough, my hands felt steadier, and I easily drew a squiggle-free line on one lid. I unclenched my toes to start the other eye, but—and this definitely could have been a placebo—my hand felt much less secure. I’m not saying my other eye was a mess—I am master, remember?—but somehow, clenching my toes seemed to ground and steady my hand.
If you have shaky hands or suck at applying eyeliner, please try this trick out and tell me—is it all in my head? Is this trick as life-changing as I’ve come to believe?"
Read the full article here.
"London's Eyeko Skinny Liner makes a Winehouse-worthy cat eye a snap"
April Long, Executive Beauty Editor
"Alexa Chung has clearly mastered the art of applying a flawless cat eye so it’s no surprise that she is thriving in her post as Creative Consultant for Eyeko—one of our favorite eye makeup lines—where she has helped develop coveted products since 2013. The latest launch, new this week, is comprised of four essentials that make creating the perfect winged-liner look that much easier to execute. Here, a step-by-step using the just-launched products in the line.
STEP 1: APPLY NEUTRAL EYE SHADOW
Try these new powder sticks: dab the product directly onto your lid and blend with the built-in brush.
STEP 2: DRAW IN A DELICATE CAT EYE
Start by putting a tiny dot of liquid eyeliner at the outer corners of each eye. Once both dots are balanced, use this as the starting point of the cat eye to ensure even wings are applied to both eyes.
STEP 3: ADD VOLUMIZING BASE COAT TO LASHES
Add fullness and length to your lashes with a base coat of mascara booster—this one also contains vitamin B, which will help your lashes grow naturally.
STEP 4: FINISH WITH MASCARA
Apply mascara to only the top lashes for a fresh, polished look that works for both day or night."
Read the full article here.
"9 Beauty Products Celebrities Swear By
Haven’t you ever been on one of those bathroom confessional websites like, “I get that I’m supposed to store my brushes in a candle holder now, but what would be really helpful would be a place where I don’t have to read so much to find out what beauty products celebrities like?” Same. Here, after much research, we’ve put together a massive compilation of beauty products that have all received the famous-person stamp of approval. De freaking rien.
They’ve probably had all kinds of stuff put on their faces, so…high standards, right?
Alexa Chung: Eyeko Skinny Liquid Eyeliner
Alexa Chung = liquid eyeliner authority = can be trusted."
Read the full article here.
One of our favourite instagrammers, Ashleigh, behind the eyemazing posts on iheartmakeupart posted this fabulous liquid liner how-to which had our lashes fluttering and are hands reaching for our Skinny Liquid Eyeliner. We love her pictorial step by step to mastering this gorgeous summer cat eye!
Step 1: Draw a line starting at your inner upper lash line and extend it to the end of your lash line using Skinny Liquid Eyeliner. (Me & My Shadow in topaz, bronze, and quartz have already been applied beforehand).
Step 2: Create a wing line starting from your bottom waterline and make it the length you desire.
Step 3: Connect the tip of the wing to the lash line liner.
Step 4: Fill in the space and perfect your liner. (Tip: if you make any mistakes use concealer with a flat brush to clean it up)
Step 5: Apply Rock Out & Lash Out Mascara.
Step 6: You have puurrfected your cat eye!