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HARPER'S BAZAAR - HOW TO STOP LIQUID LINER FROM SMUDGING

"Liquid liner is the beauty equivalent of marmite: you either love it or you hate it. It's perfect for those with a steady hand, who want to create a clean, feline flick or a jet-black line to frame your eyes. The most common complaint, however, is that it can be messy to use, and no matter how long you wait to blink, it often smudges and imprints on your brow bone. Bazaar asked the make-up artist Liz Pugh for her advice on creating a neat, smudge-free look.

How do you prevent liquid liner from imprinting on your brow bone?

"The key is to keep looking down whilst the liner dries. If you have particularly oily skin, apply the liner to dry lids, then set with a little translucent powder or shadow primer," says Pugh. "If it does imprint, remove using a cotton bud dipped in micellar cleansing water. This way you will have much more control then using a remover with oil, as this could get messy."

Bazaar recommends
Best for… precision:
With a sturdy yet flexible tip, you can achieve a classic flick with Eyeko Skinny Liquid Eyeliner, £12. Plus the formula lasts without fading through the day."

Read the full article here.

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17 MAR

BYRDIE - THE WEEK’S BEST CELEBRITY LOOKS AND HOW TO RE-CREATE THEM

"Chloë Grace Moretz’s style at Coach’s prom-themed Paris Fashion Week party was not your teenage dance look. Working an exaggerated cat eye and cooler-than-cool pompadour ’do, the actress really turned it out.

Get her look: Eyeko Skinny Liquid Liner"

Read the full article here.

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10 MAR

COSMOPOLITAN - 1 EYELINER, 5 DIFFERENT CELEBRITY EYE LOOKS

"Now it's one thing to master how to do your own go-to eyeliner look, but it's a whole other mission trying to achieve Adele's, Angelina Jolie's or Alexa Chung's fierce liner.

I recently visited the new Eyeko Liner Bar in Selfridges, where I had a one-to-one consultation to learn how to create an iconic celebrity eye look using the Black Magic liner alone. There were 12 celebrity styles to choose from, and this got me thinking, how many celebrity styles is one liquid liner actually capable of creating? This was a sure test for the Cosmo Beauty Lab...

Eye look #1: Angelina Jolie

Angelina Jolie is famously known for her killer cat eyes. To get this look, I started thinly applying the liner on my upper lash line. You want to start thickening out the liner once you reach the middle of your eyelid. Wing it out at the end for a sharp tip.

Eye look #2: Alexa Chung

Also well known for her liner, Alexa's look features a much smaller cat flick that Angelina's. Start from the inside corner of your eye and draw a super fine line until you reach the outer corner. Here, you'll want to draw an upwards pointed line and thicken it to create a cute cat flick. Alexa also wears liner on the outer half of her bottom lash line, too.

Eye look #3: Adele

Who doesn't want eyeliner like Adele? Another fan of the cat eye, Adele's twist on the style is thicker and more rounded. She really follows the natural curve of her almond eye shape, but don't worry, because if you've not been blessed with these shaped eyes, you can fake them.

To achieve this feminine look, you'll need to build up thickness with the Eyeko Black Magic Liquid Eyeliner, as the pen has quite a thin tip. Don't be afraid to go a lot thicker with your liner in the middle of your eye, as this will create an almond shape effect. Remember to draw a flick at the end!

Eye look #4: Kat Von D

For a fun eye look, why not try Kat Von D's exaggerated cat eye? It may look daunting, but it's actually really easy to recreate, because the Eyeko eyeliner has a super fine tip that allows you to draw a precise, defined flick.

As well as an outer flick, you'll also want to join the liner in your inner tear-duct to create a baby flick there, too. This trick will help to lengthen your peepers for a feline cat eye. To finish off the look, and in true Kat Von D fashion, I drew on a little star next to my eye.

Eye look #5: Sophia Loren

A true eyeliner icon, I opted for Sophia's classic liner when I visited the Eyeko Liner Bar in Selfridges. This 60s inspired look features heavy liner on the upper lash line, which joins at the outer tip to the lower lash eyeliner.

For the lower lash line, use the tip of the pen to draw a thicken, black line under your waterline. You want to stop before you get near the inner corner and tear-duct."

Read the full article here.

Eyeko Eyeliner Bar is at Selfridges, Beauty Workshop Ground Floor, 400 Oxford St, London, W1A 1AB. 

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02 MAR

GET THE GLOSS - THE MAKEUP MANIAC: THE LAZY GIRL’S GUIDE TO ‘PERFECT’ MAKEUP

"Liner is never far from a fashion face, but achieving seamless symmetry takes dedication and, more often than not, a savagely early alarm time to get it ‘just so’. Let Eyeko take the load off with the brand’s new dedicated Eye Liner bar, exclusive to Selfridges. Book an appointment and seek wisdom and know-how from the eyeliner experts; you’ll learn how to execute everything from the classic and minimalist ‘Alexa’ to the double winged ‘Angelina’, and the team will show you the right tools for the job, many of them waterproof, dual ended and relatively foolproof. "

Read the full article here.

Eyeko Eyeliner Bar is at Selfridges, Beauty Workshop Ground Floor, 400 Oxford St, London, W1A 1AB. 

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28 FEB

DAILY MAKEOVER - MAKEUP ARTISTS’ BEST TRICKS FOR LIQUID LINER BEGINNERS

"We’d wear liquid eyeliner every single day if we didn’t have to apply it ourselves. Though it definitely creates the best cat-eyes, it can be slightly hard (OK, maybe really difficult) to handle if you’re a beginner. And while practice makes perfect, practice also takes time—and lots of it. So to speed things up for you, we went to two makeup artists for their best tips on how to apply liquid eyeliner.

Look Down
You may have the urge to glance up (like when you apply mascara) when you’re putting on your liquid eyeliner, but Greene says this is a big mistake. By looking up, you’re increasing your chances at transferring the formula onto your lids and brow bone. This can also mess up your eyeshadow… and no one wants to start from scratch there.

Be Really Particular About Your Liner
If you’re a beginner, find a liquid eyeliner which a very precise point, says makeup artist Neil Scibelli. “I find that skinny, felt-tip pen-like liners are the easiest to work with because of the control you’ll get in building your line,” he notes. “Also, have pointed Q-tips on hand to clean up your wing and shape.” His favorites inclue Eyeko’s Skinny Liner and Eyeko’s Eye Do Liquid Eyeliner.

Pre-Measure Your Liner Wings
A cat-eye with noticeably uneven wings? Nah, we’ll pass. To get around this, Scibelli says to “pre-measure” your liner. “Many of my clients will say their ‘wings’ are always uneven,” he tells us. “A helpful tip for this is that you can pre-measure how far out your liner is winging out by placing a dot on both sides of the outer eye lids, to make sure they’re both going in the same direction.”

Don’t Pull on the Sides of Your Eyes
It seems like it would make it easier to apply your liner, but Scibelli says this common habit can really mess up your final look. “This can actually completely move the direction of where your liner should go because you’re changing your eye shape,” he tells us. The right way? “Close and lightly hold down your eye, without slanting—this way you can place the liner on your exact eye shape. When you open, it wont be as much of a surprise,” he explains.

Yeah, we can work with that."

Read the full article here.

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01 DEC

HARPER'S BAZAAR - EYEKO SKINNY LIQUID EYELINER

"The no-fail formula: For a neat, sleek cat-eye, choose a liquid liner with a sturdy, pen-like nib. Follow with two coats of black mascara."

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16 OCT

LFW S/S15 FROST FRENCH

To celebrate fashion label Frost French spear headed by Sadie Frost and Jemima French, London Fashion Week saw the launch for their latest collection via the big screen. “Will Nature Make a Man Out of Me Yet?” features a series of ‘hotel monologues’ from London’s finest including Sadie herself alongside daughter Iris Law.

Make up for the women of all ages from 13 to 60+ was handled by acclaimed makeup artist Liz Pugh making eyes with Eyeko.

Sadie’s production company Blonde To Black Pictures produced the short film, which was directed by Ben Charles Edwards, and included appearances from Annabel Davis, Edie Langley, Esme Drummond, Frances Ruffelle, Iris Law, Izzy Davis, Jemima French, Katie Ball, Oxford Nielsen, Remy Bennett, Sadie Frost, Sophie Young and Timothy Renouf.

The film unites fashion and film and celebrates strong and vocal women from their teenage years to the later years of being a grandmother. Musicians and actors convey the message, ‘Don’t mess with me’, and set in the aesthetically interesting visuals of a seedy motel- darkness and beauty stir and provoke the imagination.

Will Nature Make a Man of Me Yet? from Blonde To Black Pictures on Vimeo.

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22 SEP