We’re loving Alexa Chung ribbing top mua Lisa Eldridge in this fab video tutorial called “A Classic Case of Winter Face”!
"She makes some of our favorite mascara on the planet (even the packaging is fab!), has fashion-icon Alexa Chung star in her ad campaigns, and jet-sets around the globe like a true professional, so naturally we needed to know every little detail about the travel-habits of the gorgeous Nina Leykind, founder of cosmetics brand Eyeko (and all-around ‘cool girl’). Our verdict: better than we could have imagined.
City you call home?
How often do you travel?
A lot! I’m on a plane every other week, for work mainly, but I always tag on a fun trip or visit whenever I travel.
How many countries have you visited?
By asking me this question...
To celebrate fashion label Frost French spear headed by Sadie Frost and Jemima French, London Fashion Week saw the launch for their latest collection via the big screen. “Will Nature Make a Man Out of Me Yet?” features a series of ‘hotel monologues’ from London’s finest including Sadie herself alongside daughter Iris Law.
Make up for the women of all ages from 13 to 60+ was handled by acclaimed makeup artist Liz Pugh making eyes with Eyeko.
Sadie’s production company Blonde To Black Pictures produced the short film, which was directed by Ben Charles Edwards, and included appearances from Annabel Davis, Edie Langley, Esme Drummond,...
To add fullness and drama:
Black Magic Mascara combined with Rock Out & Lash Out Mascara make for killer lashes.
Starting with Black Magic brush through from roots to tip allowing the helix brush to make full lash contact adding instant definition by lifting and separating lashes with just one coat. Add the rest of the colour on the wand to bottom lashes before going back into the tube to add another coat. Follow this with a third and final coat going vertical with our unique guitar-shaped wand in Rock Out & Lash Out to add a sooty flutter to upper lashes focusing on the outer lashes building in curl and allowing the unique thickening...
"This morning I went to the launch of Eyeko’s new ‘Sport Waterproof Liner’ and ‘Sport Waterproof Mascara’. The launch was held at Core Collective in Kensington – and involved fifteen of us testing the product’s durability whilst working out – hard.
Core Collective is a fitness space that offers pay as you go Spinning, TRX, and High Intensity Interval Training. We tried 20 minutes of each of the three classes – all wearing our Eyeko eyeliner and mascara.
Eyeko Sport Waterproof Mascara
100% Waterproof, Sweat proof, Smudge proof
The funny thing about Eyeko launching this mascara is that my old favourite Eyeko ‘Black Magic’ mascara...
We love meeting up with London’s top beauty eds especially when they let us loose on their brows.
As everyone knows brows frame your peepers and our latest launch Eyeko Brow Boost is the perfect finishing touch.
The blend of botanical fibres combined with natural waxes, boosted with Vitamins B & E plus a shot of caffeine ensures that every brow from sparse to bushy looks eyemazing!
For a truly plumped up, 3D brow look the fibres attach to the brow in a few quick strokes for a natural look that never looks painted on.
Check out Stylist Beauty Editor Shannon Peter who naturally has a bolder brow style but with a few patchy areas that...
DO Wipe the brush clean before you first apply a brand new mascara. That way you get a feel for the brush and how much to load up for maximum effect minimum flick back!
DON'T Rely on one mascara to do it all! Consider mascara wardrobing - using more then one mascara - to create your perfect look or to suit your lash needs. For instance if you have short, sparse lashes and crave length and volume begin with a lengthening formula and slim brush design to extend lashes followed by a curved or bigger brush combined with a thickening formula to add volume to upper lashes.
DO Curl your lashes before applying mascara to maximise the effect....
"Beauty moms discussed Mother's Day and their most recent product purchases.
Nina Leykind, cofounder of Eyeko Cosmetics
“I love catching up with my girlfriends over Champagne at The Firehouse on Chiltern Street in London. Talking through the minutiae of our lives over Champagne is certainly cheaper then therapy."
Read the full article here.