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"EYEKO Brow Gel keeps arches neat while adding a barely there tint that 'suits just about every shade,' says Black"


23 SEP


Judging by the S/S15 cat walk shows in NY this week our make-up bags are going to be empty next summer save for a stick of salve, a bit of brow gel and a lash curler!

We spied the return of everything 90’s last season interpreted in several ways by the major fashion houses either as a nod to mod or full on grunge. We love the dewy skin and bright eyed looks the models sported from Prabal Gurung to Versus Versace but how easy is it to create when you’re not a model and you don’t have Pat McGrath on speed dial?


Our bold brow obsession shows no sign of abating and luckily there’s a plethora of brow boosting products to cultivate a Cara-worthy brow.

First, step away from the tweezers and let your brows grow helped along with a serum of course! Try Eyeko Brow Gel for a botanical boost and while you’re waiting for those brows to grow fill in sparse areas with our innovative
Brow Liner for a natural look in a universal shade that actually self adjusts to suit all skin tones.


If you’re wary of curlers you’re going to love ours! It’s sprung which means you don’t have to keep squeezing to create a curl which can damage lashes in the long run! Just one squeeze of those soft-touch, easy-grip velvet handles for 5 seconds or so and you’re done.

We do like a natural look but sometimes nature needs a little nurturing which is why we would never be caught without our mascara. Swipe the brush across a tissue to remove excess before applying for a clean mascara look - Eye Do works best for a soft flutter.


Tight lining or invisible liner was big in the 90’s. Luckily we’ve got 00’s liners that make this trick utterly mistake proof. Use Visual Eyes Liquid Eyeliner with our most precise brush tip along the upper waterline to define and give the illusion of thicker lashes.

Draw NEW gel eyeliner Making Eyes in Powder Pink on the lower waterline to really open up the eyes. Powder Pink is the perfect soft shade to perk up your peepers removing any red instantly and because its waterproof it really lasts. Shade lids with a lick of Me & My Shadow Chocolate using the brush to blend for a sheer wash of colour as seen at Donna Karan.

Share your no makeup makeup looks with us on instagram @eyeko


15 SEP


Our friends at Joyus made this fabulous how-to AND they’ve got an exclusive offer so if you’re stateside you can get your mitts on our Brow Liner / Brow Gel Duo direct!

We love a subtle, strong brow that looks natural - never painted on! Don’t you? You’ll love our new Brow Liner to fill in sparse brows using the precision brush tip to feather in a universal shade that develops to self-adjust
to any skin tone for naturally fuller looking brows. Add texture and definition with a coat or 2 of Brow Gel, which guess what?! Actually promotes growth too - that’s why we won the Best Brow Booster Beauty Award from Cosmopolitan magazine!

Check out these Before & After pics and watch the video to see just how easy it is to get great looking Cara-worthy brows!


27 AUG


"Luckily for us we can cultivate our own perfect power brows with this innovative tool from Eyeko."

Read the full article here.


26 AUG


How excited were we to see our favourite make-up artist and beauty guru Lisa Eldridge’s latest tutorial - “Alexa Chung Makeup Tutorial - Starring Alexa Chung!”

Yes our gal Alexa Chung! Watch them have a natter and marvel at the finished look. As Lisa says, “It’s an effortless and easy look to wear.”

We’ve taken the liberty of grabbing some screen shots to put together this easy how-to for perfect summer eyes!



17 JUN


"Remember my browgel that I have been mention plenty of times here on The Wall? One of my favorite products in my beauty bag? I am glad to share that if you choose to subscribe on STYLEBY you will not only get the (best ever) browgel, you will also get their eyeliner and mascara. How about that?"

Read the full post here.


17 JUN


We were delighted to team up with GRACE again after the success of the London A/W14 show for the resort collection showcasing a range of LBD’s AND a couple of tuxedos for good measure this time across the pond in New York.

The scene was set on the rooftop of the Nomad Hotel where top New York make-up artist Deanna Melluso created an up town girl downtown look that was slightly undone and worn in for good measure.

Using Eyeko Eye Do Liquid Eyeliner mixed with Eyeko Making Eyes Automatic Gel Eyeliner Pitch Black rimmed around the eyes for a sooty stare. Playing with the texture of both products allowed Deanna to work the liners into the water line as well as into the lashes to create a seamless finish teamed with minimal mascara allowing the liner to carry all the definition. She then applied a dab of Elizabeth Arden 8 Hour Cream to lids to create an ‘undone’ and ‘worn in’ effect as if the girls had stayed out all night. Brows were brushed through with Eyeko Brow Gel for a natural finish to frame the eyes and feathered in with Eyeko Brow Liner where necessary. Of course not in the case of Hanne Gaby Odiele with her trademark blonde brows!

“The new black gel liner, Making Eyes, is totally stay proof! The Eye Do Liquid Eyeliner is the blackest black great for a night out on the town.”
Deanna Melluso

Hilary Rhoda wearing Making Eyes Eyeliner.


11 JUN


"The Best Brow Gels"


02 JUN