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Evening eyes made easy with Eyeko! We teamed up with our favourite purveyors of fast beauty, Blow, at their new London store to wow the crowd with a dramatic party eye that takes minutes to create.
Follow our Frances as she takes you through the look step by step with Emma from Blow kindly acting as her canvas.

Read the full article here.


08 DEC


Explaining the look Liz said, "Tonight I wanted to go for a soft pretty eye with bambi lashes to complement. It was all about fresh glowing skin, defined eyes and a strong lip. Alexa is such a natural beauty, with those gorgeous eyes, I decided on a bright lip to work with the dress, a real pillarbox red to work with that fabulous silver dress. We decided on a softer eye than normal - we know and love the Alexa kitten flick, but wanted to do something a little different."

GET THE LOOK from Liz Pugh:

To start I gave the skin a glow using a mix of serums and moisturisers and added a little concealer where it was needed to even out the skin. Next I applied a sweep of Eyeko Me & My Shadow in Chocolate along the top lashline, bringing it out to accentuate Alexa's gorgeous almond shape eyes. I added a little definition along the lower lashline blending it to join the top line.Then I added the Eyeko Making Eyes Automatic Gel Liner in Pitch Black so close to the top lashline it became part of the lashes, this way it accentuates the eyes without looking like a liner.
I then chose a lighter champagne shade – Eyeko Me & My Shadow in Taupe - on the lid, using my finger to blend, giving a soft pretty sheen.

I next filled in the brows using the Eyeko Brow Liner and brushed them into shape with the Brow Gel. The Brow Gel is fantastic for making the brows stay in place without stiffening or flaking – perfect for red carpet events.

The lashes were a crucial part of this look, so I curled the lashes as always and then applied Eyeko Eye Do Mascara to the top and bottom lashes. It's the blackest black which never looks dusty grey in pictures and it stays put- perfect for red carpet. Then for added effect I used Alexa’s favourite corner lashes from the Eyeko Lash Wardrobe.


03 DEC


"Alexa's eye makeup at the fash bash was all about her beloved brand Eyeko. As ambassador for them she practices what she preaches and Instagrammed close-ups of her liner and lashes – as did makeup artist Liz Pugh.

Liz used the Eyeko products Me and My Shadow Eyeshadows in Chocolate and Taupe, Eye Do Mascara, some Lash Wardrobe corner lashes and Brow Liner."

Read the full article here.


03 DEC


"Shape and define fuller brows with a gel. We love Brow Gel."


28 NOV


"Jenner’s sultry makeup look is as wearable on the red carpet as it is in real life, namely for those upcoming holiday parties, so we got the step-by-step breakdown straight from the pro so you could try your hand at the effect!

'To complement Kylie’s sexy burgundy dress, we decided to play up both the eyes and lips for a come-hither look,' says the star’s makeup artist Rob Scheppy. He began by contouring Jenner’s lids with Eyeko’s Me & My Shadow in Chocolate, and blended the tawny brown hue into her crease with the dual-sided brush to add dimension. After a few pumps of the lash curler, he added a layer of Eyeko Black Magic Mascara before picking up a set of faux lashes."

Read the full article here.



25 NOV


"The Cara effect is still in force, and it's surprisingly party-appropriate. A strong brow can be anything from full and boxy to coloured, or even blanked out. Be brave with a new look - trust us, the effect is so worth it."


29 OCT


"EYEKO Brow Gel keeps arches neat while adding a barely there tint that 'suits just about every shade,' says Black"


23 SEP


Judging by the S/S15 cat walk shows in NY this week our make-up bags are going to be empty next summer save for a stick of salve, a bit of brow gel and a lash curler!

We spied the return of everything 90’s last season interpreted in several ways by the major fashion houses either as a nod to mod or full on grunge. We love the dewy skin and bright eyed looks the models sported from Prabal Gurung to Versus Versace but how easy is it to create when you’re not a model and you don’t have Pat McGrath on speed dial?


Our bold brow obsession shows no sign of abating and luckily there’s a plethora of brow boosting products to cultivate a Cara-worthy brow.

First, step away from the tweezers and let your brows grow helped along with a serum of course! Try Eyeko Brow Gel for a botanical boost and while you’re waiting for those brows to grow fill in sparse areas with our innovative
Brow Liner for a natural look in a universal shade that actually self adjusts to suit all skin tones.


If you’re wary of curlers you’re going to love ours! It’s sprung which means you don’t have to keep squeezing to create a curl which can damage lashes in the long run! Just one squeeze of those soft-touch, easy-grip velvet handles for 5 seconds or so and you’re done.

We do like a natural look but sometimes nature needs a little nurturing which is why we would never be caught without our mascara. Swipe the brush across a tissue to remove excess before applying for a clean mascara look - Eye Do works best for a soft flutter.


Tight lining or invisible liner was big in the 90’s. Luckily we’ve got 00’s liners that make this trick utterly mistake proof. Use Visual Eyes Liquid Eyeliner with our most precise brush tip along the upper waterline to define and give the illusion of thicker lashes.

Draw NEW gel eyeliner Making Eyes in Powder Pink on the lower waterline to really open up the eyes. Powder Pink is the perfect soft shade to perk up your peepers removing any red instantly and because its waterproof it really lasts. Shade lids with a lick of Me & My Shadow Chocolate using the brush to blend for a sheer wash of colour as seen at Donna Karan.

Share your no makeup makeup looks with us on instagram @eyeko


15 SEP