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Our friends at Joyus made this fabulous how-to AND they’ve got an exclusive offer so if you’re stateside you can get your mitts on our Brow Liner / Brow Gel Duo direct!

We love a subtle, strong brow that looks natural - never painted on! Don’t you? You’ll love our new Brow Liner to fill in sparse brows using the precision brush tip to feather in a universal shade that develops to self-adjust
to any skin tone for naturally fuller looking brows. Add texture and definition with a coat or 2 of Brow Gel, which guess what?! Actually promotes growth too - that’s why we won the Best Brow Booster Beauty Award from Cosmopolitan magazine!

Check out these Before & After pics and watch the video to see just how easy it is to get great looking Cara-worthy brows!


27 AUG


"Luckily for us we can cultivate our own perfect power brows with this innovative tool from Eyeko."

Read the full article here.


26 AUG


How excited were we to see our favourite make-up artist and beauty guru Lisa Eldridge’s latest tutorial - “Alexa Chung Makeup Tutorial - Starring Alexa Chung!”

Yes our gal Alexa Chung! Watch them have a natter and marvel at the finished look. As Lisa says, “It’s an effortless and easy look to wear.”

We’ve taken the liberty of grabbing some screen shots to put together this easy how-to for perfect summer eyes!



17 JUN


"Remember my browgel that I have been mention plenty of times here on The Wall? One of my favorite products in my beauty bag? I am glad to share that if you choose to subscribe on STYLEBY you will not only get the (best ever) browgel, you will also get their eyeliner and mascara. How about that?"

Read the full post here.


17 JUN


We were delighted to team up with GRACE again after the success of the London A/W14 show for the resort collection showcasing a range of LBD’s AND a couple of tuxedos for good measure this time across the pond in New York.

The scene was set on the rooftop of the Nomad Hotel where top New York make-up artist Deanna Melluso created an up town girl downtown look that was slightly undone and worn in for good measure.

Using Eyeko Eye Do Liquid Eyeliner mixed with Eyeko Making Eyes Automatic Gel Eyeliner Pitch Black rimmed around the eyes for a sooty stare. Playing with the texture of both products allowed Deanna to work the liners into the water line as well as into the lashes to create a seamless finish teamed with minimal mascara allowing the liner to carry all the definition. She then applied a dab of Elizabeth Arden 8 Hour Cream to lids to create an ‘undone’ and ‘worn in’ effect as if the girls had stayed out all night. Brows were brushed through with Eyeko Brow Gel for a natural finish to frame the eyes and feathered in with Eyeko Brow Liner where necessary. Of course not in the case of Hanne Gaby Odiele with her trademark blonde brows!

“The new black gel liner, Making Eyes, is totally stay proof! The Eye Do Liquid Eyeliner is the blackest black great for a night out on the town.”
Deanna Melluso

Hilary Rhoda wearing Making Eyes Eyeliner.


11 JUN


"The Best Brow Gels"


02 JUN


"Wonderland have teamed up with make-up brand Eyeko to create an exclusive video.

Eyeko has become the go-to brand for eyes. Created by beauty veterans Max and Nina Leykind, its range of mascaras and liners is favoured by celebrities and acclaimed make-up artists alike. According to style icon and Eyeko creative consultant, Alexa Chung, it’s the definitive edit for eyes: “Eyeko is the best in creating my favourite look.” For Wonderland Magazine acclaimed Make-up artist Liz Pugh and photographer Felicity Ingram translated Eyeko’s latest launches into a series of tight head shots show casing a variety of subversive yet beautiful make-up looks, ahead of the forthcoming Me & My Shadow” collection, out this June."


16 MAY


Acclaimed make-up artist Liz Pugh picked Eyeko as her beauty edit for Wonderland magazine this month.

The theme was culture clash which photographer Felicity Ingram translated into a series of tight head shots show casing a variety of subversive yet beautiful make-up looks.With Mariah Carey as the cover star for Wonderland our beauty pages were appropriately titled #Beautiful. It’s always exciting working with Liz and we got to play around with a lot of new as-yet-to-launch Eyeko products including our automatic gel eyeliners Making Eyes and our Lash Wardrobe. And of course at the end of the shoot we took it all off with Eyeko Mascara Off Wipes!

Read on for our exclusive interview with Liz…

How would you explain the inspiration for the shoot?

It was really great to do a shoot concentrating just on eyes and different ways to wear your liner, I was inspired by Penelope Tree, Twiggy, early images of Cher, Peggy Moffit. I loved the idea of wearing an eyeliner in a different place, using it to create drama on the eyes, using it instead of eye shadow.

What's your tip for great lashes?
More is more! I love to layer mascaras, mostly Eyeko Skinny Brush Mascara then extend the lashes out using Black Magic on the outer lashes, teasing them outwards, gives the illusion of wider eyes.

What's your trick for getting wide-awake eyes?
I love Eyeko's new Making Eyes in Powder Pink (launching May 2014), drawn along the waterline and a touch blended into the inner corner of the eyes. It is a beautiful shade, and much softer than using a white pencil. A real eye opener. Lash curlers are always a must for giving wide-awake eyes. A little kitten flick will always lift the eyes and of course Mascara, to the top lashes only.

What's your fail safe eye make up look for evening?
A classic eyeliner always looks good and will flatter everyone, no need for shadows, just a gorgeous liner to the top lashline with a kitten flick and lots of mascara. If I am in a mega hurry I will reach for the Making Eyes in Pitch Black and smudge into the lashline and waterline.

What is the most exciting Eyeko product?
I love the new lashes (launching June 2014), I used them on the shoot and love the fact in each pack you get a few different looks. The band is fine and flexible so easy to apply. I am a big fan of the Brow Gel, having the added bonus of helping my over threaded brows grow back! And can’t do without any of the Eyeko mascaras, as a makeup artist it is important to find a mascara you can apply and trust it won’t move, so important for red carpets when you leave your client at the hotel and are not around for touch ups. It won’t flake or smudge, an essential in my kit. What beauty secret would you share with every woman? Don’t be afraid to try things, experiment, after all it is only makeup and if you don’t like the look its easy to remove and try another! And invest in a pair of eyelash curlers!

Follow Liz on twitter and on instagram.



14 MAY