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"Full arches are still trending, but brushing hairs straight up is equally key for fall's runway brows. To get the look at Isabel Marant, makeup artist Lisa Butler recommends using a dry spoolie to coax hairs up and outward. Then, with a powder in a shade that's just lighter than your own brows, draw a straight line through the middle of each brow and blend. From there, fill any sparse spots with a sharp eyebrow pencil, and sweep on a tinted gel to set."


17 AUG


"Plenty of us long to simplify our beauty routines. But, while we love the idea of making things easier, it’s not as simple as cleaning out our cosmetic bags. (Hey, we’re not going to give up all of our fave products and suddenly go au naturel for the sake of simplicity.) Some of us either really like wearing makeup, or have some issues with our skin that make going completely bare a not-so-alluring option. That doesn't mean you have to use a ton of products or cake on layer upon layer of makeup to cultivate your preferred look. The trick to keeping it simple? Edit, edit, edit — and learn some killer techniques.

To help you cut your morning prep in half (hello, extra sleep), we polled a few makeup experts for their favorite shortcuts to achieve top beauty looks faster and better. Their tips run the gamut from application tricks, to targeted tools, to multitasking products. Hack your heart out.

You want: defined brows

The hack: tinted brow gel or brown mascara

How it works: If your brows are in good shape, you can streamline your grooming with one multitasker, say our pros. Either product will thicken your arches, add color, and keep hairs in place."

Read the full article here.


18 JUN


We love meeting up with London’s top beauty eds especially when they let us loose on their brows.

As everyone knows brows frame your peepers and our latest launch Eyeko Brow Boost is the perfect finishing touch.

The blend of botanical fibres combined with natural waxes, boosted with Vitamins B & E plus a shot of caffeine ensures that every brow from sparse to bushy looks eyemazing!

For a truly plumped up, 3D brow look the fibres attach to the brow in a few quick strokes for a natural look that never looks painted on.

Check out Stylist Beauty Editor Shannon Peter who naturally has a bolder brow style but with a few patchy areas that are gone in the blink of an eye with just one application of Eyeko Brow Boost.

We swooped into Sunday Times Style offices to give Beauty Director Edwina Ings-Chambers a quick eye-do filling in her brows and giving her a lashes a boost in under a minute.

How we love the Vogue team who take their beauty very seriously and are always up on rocking the latest trends like the Frida Kahlo mono-brow. Lottie Winter was so impressed with her brow make-over she couldn’t wait to get to grips on editor Lauren Murdoch-Smith. Lols! Beauty with a sense of humour just how we like it.

Available in two buildable shades Light to Medium and Medium to Dark. Checkout our Brow How-To Video and get your BROW GAME STRONG!



17 JUN



28 APR


"You can't deny it: Eyebrows are having a major beauty moment. Stars like Cara Delevingne, Lily Collins, and Camilla Belle are sources of brow envy, and the sparsely arched among us can only hope to achieve their bold looks through a few makeup tricks. But how do you figure out which product to use?"


08 APR


"Eyeko Tinted Brow Gel
“Brow tinting is suitable to all brow types, whether you want a bolder appearance, or want to add slight color to your brows so that they are more visible,” says Patel. “You can even color-match to your exact hair tone. If you have light brows or blonde brows, having your brows tinted can be very beneficial, as it can add volume that you never thought you had. It makes all the thinner, finer, baby hairs visible, to increase the look of fuller brows,” she adds."

Read the full article here.


30 MAR


Once again, Kelly Osbourne worked the Red Carpet like a pro at the 2015 Screen Actors Guild Awards. The television presenter and fashion it-girl stunned audiences with a gorgeous cat eye by her go-to makeup artist, Denika Bedrossian.

Denika also worked with SAG nominee, Chelsea Peretti to create her old Hollywood look.

“To complement Kelly’s modern day Audrey Hepburn theme we decided to play up her eyes for a clean and elegant look. Her winged cat eye, which I created using Eyeko’s Skinny Liquid Liner, worked well to accentuate Kelly’s fluttery eyes.”
Denika Bedrossian for Eyeko


- Create a base using a pale pink eye shadow.
- Contour the eyelid using Eyeko Me and My Shadow in Taupe along the crease. Apply using the pencil then blend with the built-in blending brush and pad of the ring finger.
- Next, apply Eyeko Skinny Liquid Eyeliner Black starting with a thin line at the tear duct and continuing into a high dramatic cat eye tilted in alignment with the brow.
- Curl lashes with Eyeko Lash Curler to open the eye, then apply a thin layer of Eyeko Sport Waterproof Mascara for long lasting lashes.
- With the lashes volumized and curled, apply Eyeko Lash Wardrobe (corner lashes) across the entire upper lash line. To apply, brush a thin line of the unique adhesive glue to the base of falsies and hold for 10-20 seconds.
- Once completely dried, she applied Eyeko Making Eyes Automatic Gel Eyeliner in Powder Pink to the water line and topped off the bottom lashes with Eyeko Sport Waterproof Mascara.
- After the lids and lashes are completed, frame the eye by filling in brows with Eyeko Brow Liner, shape using the Eyeko Brow Gel.


“I worked with Chelsea’s navy dress palette and used the Eyeko’s Making Eyes Automatic Gel Eyeliner in Midnight Blue to compliment her already bright blue eyes.” 
Denika Bedrossian for Eyeko


- Apply Eyeko Making Eyes Automatic Gel Eyeliner in Midnight Blue along the upper eyelid. Using a shadow brush, blend out to create a smoky eye.
- Use Eyeko Making Eyes Automatic Gel Eyeliner in Dove Grey on the bottom corner lash line.
- Curl the lashes with Eyeko Lash Curler to open up the eye, then apply a thin layer of Eyeko Sport Waterproof Mascara for long lasting lashes.
- With the lashes volumized and curled, apply Eyeko Lash Wardrobe half lashes across the entire lash line. Once dry, layer the corner lashes on top of the corner lashes.
- After the lids and lashes are completed, frame the eye by filling in brows with Eyeko Brow Liner, shape using the Eyeko Brow Gel.


28 JAN



14 JAN