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DAILY MAKEOVER - WHAT YOU REALLY NEED TO KNOW ABOUT THE SHAPE OF YOUR MASCARA WAND

"One stroll through the makeup aisle at the drugstore, and you’re instantly bombarded with dozens and dozens of mascara choices offering everything from length to volume. And don’t get us started on the wand options. From long bristles to short, curved wands to tapered ones, the options go on and on. And the benefits of each can get lost along the way. To help you match your mascara purchase with your desired look, we made a simplified guide so you can find the best mascara wand for you

For curled lashes, use a curled wand:
It doesn’t take a rocket scientist to realize a curled wand is ideal for getting curled lashes. According to Eyeko co-founder Nina Leykind, this particular wand is good for lifting and curling lashes to really open up the eye. To use, she says to roll the brush as you apply to evenly distribute color. Try Eyeko Black Magic Mascara, which has a curved helix brush to allow you to pull product through your lashes."

Read the full article here.

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04 MAR

LONDON FASHION WEEK A/W16

Backstage at London Fashion Week A/W16, we caught up with internationally acclaimed makeup artist Neil Young who created the eye brightening look at Natasha Zinko using Eyeko. Neil’s artistry occupies a space in the upper echelons of makeup talent - working backstage with brands like Altuzarra, Balmain, Tom Ford, and an A-list clientele including Tilda Swinton, Kate Hudson and Rita Ora amongst others. 

Get The Eye Brightening Look 

1. After curling lashes with Eyeko Black Magic Lash Curler apply several coats of Eyeko Black Magic Mascara to top lashes only. Allow for some clumping to organically happen.

2. Using Eyeko Black Magic Liquid Eyeliner, sweep the brush tip along the upper lash line to add depth and definition to the lashes. This brush is superb for adding extra drama to the lashes but in an invisible way. Dot Black Magic Liquid Eyeliner between lash roots for an instant lash thickening effect.



3. After using Eyeko Brow Gel to add texture and volume to the brows take Eyeko Brow Liner and feather in individual hairs between the natural hair to extend the length and add fullness.



4. To add light and dimension to the complexion, warm Eyeko Me and My Shadow in Topaz on the back of the hand. Sweep over the top of the cheekbones and bridge of nose and eye lids.

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21 FEB

GLOBETROTTER: NINA LEYKIND

"She makes some of our favorite mascara on the planet (even the packaging is fab!), has fashion-icon Alexa Chung star in her ad campaigns, and jet-sets around the globe like a true professional, so naturally we needed to know every little detail about the travel-habits of the gorgeous Nina Leykind, founder of cosmetics brand Eyeko (and all-around ‘cool girl’). Our verdict: better than we could have imagined.

City you call home?
London!

How often do you travel?
A lot! I’m on a plane every other week, for work mainly, but I always tag on a fun trip or visit whenever I travel.

How many countries have you visited?
By asking me this question you’ve made me literally sit down and do a list! From what I can recall it’s 40+!

What are your in-flight travel essentials?
Cashmere, blankets, jumpers and socks! Swedish lip balm Hudsalva—it’s so natural you can cook with it! Eyeko Hydrogel Eye Patches and Mascara Off Wipes for in-flight pampering and Eyeko Lash Curlers and Black Magic Mascara for putting my eyes back on for landing. 

What beauty-essentials do you travel with?
I love any lip balm from La Mer to Swedish Hudsalva for soft lips, Chanel Les Beiges Powder Compact SPF15 for an instant glow, Visine Eye Drops to literally beat the red eye, Eyeko Hydrogel Patches for wide awake eyes (whatever the time zone) and to combat salty plane food, Eyeko Black Magic Mascara (it goes with everything!), and Eyeko Lash Curlers (a must to lift my lashes and hold the curl). 

Read the full article here.

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21 DEC

GLAMOUR LIPSTICK - NEED-TO-KNOW BRITISH BEAUTY BRANDS AND WHAT TO BUY FROM THEM

"Established in 1999, Eyeko reinvented the mascara game by creating an "eye wardrobe" of formulas and brushes with the benefits of long-term lash care for every woman and occasion. Since then, beauty tastemakers like Alexa Chung have become involved with the brand, helping to skyrocket its cool factor. If you're in New York City, be sure to pop into the Eyeko Bespoke Bar at Saks Fifth Avenue for a lash analysis and consultation; you'll walk away with a custom tube of mascara."

The mascara you need: Eyeko Black Magic Mascara."

Read the full article here.

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05 NOV

GLAMOUR BEAUTY POWER LIST 2015 - BLACK MAGIC MASCARA

"An unrivalled, full flutter with one swoosh of this lengthening mascara."

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09 SEP