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THE BEAUTY HOT SPOTS TO HIT UP DURING LFW - NINA LEYKIND

"Mornings are always such a rush with the school run and breakfast meetings, so I tend to leave the house with nothing but mascara on. That’s why all my bags have several liquid eyeliner pens rattling around the bottom! Eyeko Eye Do Liquid Eyeliner is perfect for tight lining, which is when you just run the pen across the upper waterline for instant lash definition, and Visual Eyes Mocha is a must for a quick kitten flick. Sport Waterproof Mascara is brilliant as a topcoat to my current wardrobe of mascaras: Skinny Brush for length, especially on those bottom lashes, and Black Magic for adding curl to outer lashes and pitch-black color. Sport locks it all in and lets me add another coat for party time without clumping."

Read the full article here.

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30 OCT

ELIN KLING - STYLEBY

"Remember my browgel that I have been mention plenty of times here on The Wall? One of my favorite products in my beauty bag? I am glad to share that if you choose to subscribe on STYLEBY you will not only get the (best ever) browgel, you will also get their eyeliner and mascara. How about that?"

Read the full post here.

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17 JUN

WONDERLAND X EYEKO

"Wonderland have teamed up with make-up brand Eyeko to create an exclusive video.

Eyeko has become the go-to brand for eyes. Created by beauty veterans Max and Nina Leykind, its range of mascaras and liners is favoured by celebrities and acclaimed make-up artists alike. According to style icon and Eyeko creative consultant, Alexa Chung, it’s the definitive edit for eyes: “Eyeko is the best in creating my favourite look.” For Wonderland Magazine acclaimed Make-up artist Liz Pugh and photographer Felicity Ingram translated Eyeko’s latest launches into a series of tight head shots show casing a variety of subversive yet beautiful make-up looks, ahead of the forthcoming Me & My Shadow” collection, out this June."

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16 MAY

WONDERLAND #BEAUTIFUL

Acclaimed make-up artist Liz Pugh picked Eyeko as her beauty edit for Wonderland magazine this month.


The theme was culture clash which photographer Felicity Ingram translated into a series of tight head shots show casing a variety of subversive yet beautiful make-up looks.With Mariah Carey as the cover star for Wonderland our beauty pages were appropriately titled #Beautiful. It’s always exciting working with Liz and we got to play around with a lot of new as-yet-to-launch Eyeko products including our automatic gel eyeliners Making Eyes and our Lash Wardrobe. And of course at the end of the shoot we took it all off with Eyeko Mascara Off Wipes!

Read on for our exclusive interview with Liz…

How would you explain the inspiration for the shoot?

It was really great to do a shoot concentrating just on eyes and different ways to wear your liner, I was inspired by Penelope Tree, Twiggy, early images of Cher, Peggy Moffit. I loved the idea of wearing an eyeliner in a different place, using it to create drama on the eyes, using it instead of eye shadow.

What's your tip for great lashes?
More is more! I love to layer mascaras, mostly Eyeko Skinny Brush Mascara then extend the lashes out using Black Magic on the outer lashes, teasing them outwards, gives the illusion of wider eyes.

What's your trick for getting wide-awake eyes?
I love Eyeko's new Making Eyes in Powder Pink (launching May 2014), drawn along the waterline and a touch blended into the inner corner of the eyes. It is a beautiful shade, and much softer than using a white pencil. A real eye opener. Lash curlers are always a must for giving wide-awake eyes. A little kitten flick will always lift the eyes and of course Mascara, to the top lashes only.

What's your fail safe eye make up look for evening?
A classic eyeliner always looks good and will flatter everyone, no need for shadows, just a gorgeous liner to the top lashline with a kitten flick and lots of mascara. If I am in a mega hurry I will reach for the Making Eyes in Pitch Black and smudge into the lashline and waterline.

What is the most exciting Eyeko product?
I love the new lashes (launching June 2014), I used them on the shoot and love the fact in each pack you get a few different looks. The band is fine and flexible so easy to apply. I am a big fan of the Brow Gel, having the added bonus of helping my over threaded brows grow back! And can’t do without any of the Eyeko mascaras, as a makeup artist it is important to find a mascara you can apply and trust it won’t move, so important for red carpets when you leave your client at the hotel and are not around for touch ups. It won’t flake or smudge, an essential in my kit. What beauty secret would you share with every woman? Don’t be afraid to try things, experiment, after all it is only makeup and if you don’t like the look its easy to remove and try another! And invest in a pair of eyelash curlers!

Follow Liz on twitter and on instagram.

 

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14 MAY

ASOS CLUMPY MASCARA MAKEUP HOW TO

Yes clumpy mascara is a thing!  We spied the trend at fashion week A/W14 where make-up supremo Pat McGrath stated it was all about 'lashes, liner and brows.'  For Prada she applied imperfect mascara which looked surprisingly pretty.

Be sure to keep the rest of your make-up light and dewy to pull off clumpy lashes ensuring your look is youthful not doubtful!

 

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13 MAY

MEET... MISS MAVEN

We catch up with one of our favourite beauty vloggers, actress Teni Panosian, the make up maven behind Miss Maven!  Read all about her desert island must-haves; how she spends her down-time and her beauty predictions for the year ahead. 

 

What do you think is going to be the biggest makeup look for this season?

Creative liner looks. Whether it's your standard black or an eye-catching vibrant color, it was all over the runways. The mod liner look is especially hot right now; paired with a pastel lip it's perfect for the season!

What's your biggest extravagance?
Massages. I get them often! I work 7 days a week so it's my one window of time every few weeks to check out for about 90 minutes!

What's your greatest achievement to date?
All of my achievements are tied to one another, neither are exclusive of the other, so I would say my greatest achievement is having done all of it by myself! I'm very proud of that.

In what place are you happiest?
On the couch with my dogs in my lap. Nothing redirects my thoughts like my animals.

Who is your biggest beauty crush right now?
Kate Beckinsale. Always flawless.

What would be your desert island Eyeko product?
The Eyeko Black Magic Mascara. It's just perfect in every way!! 

If you could teach someone a single beauty trick what would it be?
Highlighting. Adding a touch of glow to the top of the cheekbones and extending out toward the temples can bring so much life to your face.

Your favourite youtube videos featuring Eyeko?
I always love Pixiwoo's videos using Eyeko, as well as Lisa Eldridge considering she's such a highly regarded makeup artist. I also love Mortem3r's Smokey Cat Eye video using Eyeko, she does a nice job of creating dramatic and sleek looks!

 

Connect with Teni - Miss Maven

     

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07 MAR

LONDON FASHION WEEK A/W14

Billed as a presentation rather then catwalk show, the debut of new label GRACE proved to be the hottest ticket in town. Styled by none other then Katie Grand the excitement built as we discovered that the girls walking the show included Rosie Huntington-Whitely, Suki Waterhouse and Sam Rollinson.

With Lisa Eldridge making eyes for Eyeko the atmosphere back stage was surprisingly relaxed despite the girls rushing in from previous show commitments that ran late. For the pared down collection of LBD's 'Little Grace Dresses'
we were thrilled to introduce our NEW LASH WARDROBE, the ultimate accessory to your eye wardrobe. Katie channeled Robert Palmer's Addicted to Love video and wanted a red lip and liner-less eye to compliment the black dresses and the opulent surroundings of The Grill Room, Cafe Royal.

“Lashes were curled and a coat of Black Magic Mascara slicked through upper lashes only. I then applied Eyeko’s new corner false lashes which are really easy and fool proof to apply and give a really pretty, natural elongated look to the eye.”

Lisa Eldridge Making Eyes for Eyeko, Grace, LFW A/W14

 

Lisa applied a coat of BLACK MAGIC MASCARA to upper lashes only before adding a corner lash to elongate the eye, adding definition as well as creating the illusion of cat eye without the liner! Full natural brows were crucial to balance the look and Lisa and the make-up team were happy to discover our NEW BROW LINER which they used to feather in sparse brows before brushing through with our award-winning BROW GEL to style brows with natural-looking hold.

“I used the new Eyeko Brow Liner, liquid brow pen, which is perfectly subtle and long lasting. Great for filling in any gaps and enhancing natural brows.”
Lisa Eldridge Making Eyes for Eyeko, Grace, LFW A/W14

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04 MAR

EYE SPY COLOUR AT LONDON FASHION WEEK

BROW LOVE


It was evident that the brow love was still going strong as make-up artist Lisa Eldridge teamed thickened brows with a lived-in lip echoing the Robert Palmer 'Addicted to Love' girls for the Katy Grand styled Grace show featuring a collection of LBD's or Little Grace Dresses. Using light strokes of NEW Eyeko Brow Liner and brushed through with Eyeko Brow Gel boosting lashes with a lick of Eyeko Black Magic Mascara and corner lashes from the soon-to launch Eyeko Lash Wardrobe for a sultry tilt.

Brows were also gelled up and feathered in at Roksanda Ilincic, Margaret Howell and JW Anderson. Ofcourse with Brit Brow Mascot Cara Delevigne in town for LFW there was plenty of brow love to go round at Mulberry, Burberry and Giles Deacon.

I can't live without our award-winning Eyeko Brow Gel, it's serum infused for a Cara-brow worthy boost. The hold really lasts but the finish is natural and I'm pleased that I've managed to create a Brow Liner which is equal to the Brow Gel in high-performance yet totally natural looking.

 

BLUE


Coloured liner, especially blue, shows no signs of abating as spied at several London shows this season.
First up Giles Deacon scored a coup with brown-eyed girl Kendal Jenner smouldering in fierce 80's blue eyeliner
applied in a chunky strip beneath the eyes teamed with a bold brow, nude lip and mussed up hair that perfectly complimented the mostly mono chrome collection. Like true 21st century girls Kendal gave the look a thumbs up in a backstage selfie whilst Cara Delevigne filmed herself whilst on the catwalk to share on instagram.

Elsewhere blue showed up in graphic form at Temperley and Marques Almeida painted on in cobalt squares on the outer corners and smudged over lids at Julien MacDonald. At Todd Lynn, make-up artist Sharon Dowsett chose Prussian Blue brushed above the crease and over brows as well as brow bones and we saw ice blue on the girls at John Rocha.

I love navy liner day and night as it works well on everybody and really does brighten up the whites of your eyes; giving you all the definition of black but softer. Try Eyeko Midnight Blue Mascara and Skinny Liquid Eyeliner Navy if you're in a blue mood.

 

BLACK


Despite the collection featuring every shade of blue from cobalt to navy, black was the colour of choice for make up at Top Shop Unique ringed around the eyes Margot Tenenbaum style with minimal fuss and straight locks, hair slide optional. Just like the clothes the make-up was super-wearable and easy to master. More black eyeliner was on show at Jean-Pierre Braganza with a tough take on our favourite cat eye. Make-up artist Terry Barber added two fierce strokes to the lower lash line and as with every other 'all-about-eyes' look left the rest of the face bare only adding a subtle hint of pink to lips and cheeks keeping the make-up the right side of pretty.

Marcus Lupfer showcased another favourite sooty liner complimenting the 60's vibe where make-up artist Lucy Burt gave each girl a bespoke liner look from kitten flick to sultry kohl rimmed eyes.

I'm obsessed with creating the perfect black eyeliner and look forward to launching Eyeko Visual Eyes which is our easiest to master liquid liner yet. Right now I'm tightlining with Eyeko Eye Do Liquid Eyeliner which sits well on the waterline and thickens up your lashes a treat. 

 

GREEN


Green was the new Black at both Antonio Berardi and House of Holland. At Berardi make-up artist Lucia Peroni smudged emerald green ringed around the whole eye, adding a dab of vaseline to give it a worn in, 'deconstructed' finish. Completed with bushy brows "part Brooke Shields, part boy," for a look that was cool downtown New Yorker but also sweet because Antonio's mother always wears emerald green liner showing that liner love is always in style.
A winged out, colour wash of deep dark green was the look at House of Holland with lashings of mascara and more full brows balancing out the look making it more rebel less lady teamed with graphic hot pink and lilac nail art.

I think a key look to wearing strong colour is mascara, mascara, mascara to really frame the eye. Eyeko Black Magic is a favourite with make-up artists from Kay Montano to Lisa Eldridge as it gives you the blackest, stand-out lashes.

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20 FEB