Acclaimed make-up artist Liz Pugh picked Eyeko as her beauty edit for Wonderland magazine this month.
The theme was culture clash which photographer Felicity Ingram translated into a series of tight head shots show casing a variety of subversive yet beautiful make-up looks.With Mariah Carey as the cover star for Wonderland our beauty pages were appropriately titled #Beautiful. It’s always exciting working with Liz and we got to play around with a lot of new as-yet-to-launch Eyeko products including our automatic gel eyeliners Making Eyes and our Lash Wardrobe. And of course at the end of the shoot we took it all off with Eyeko Mascara Off Wipes!
Read on for our exclusive interview with Liz…
How would you explain the inspiration for the shoot?
It was really great to do a shoot concentrating just on eyes and different ways to wear your liner, I was inspired by Penelope Tree, Twiggy, early images of Cher, Peggy Moffit. I loved the idea of wearing an eyeliner in a different place, using it to create drama on the eyes, using it instead of eye shadow.
What's your tip for great lashes?
More is more! I love to layer mascaras, mostly Eyeko Skinny Brush Mascara then extend the lashes out using Black Magic on the outer lashes, teasing them outwards, gives the illusion of wider eyes.
What's your trick for getting wide-awake eyes?
I love Eyeko's new Making Eyes in Powder Pink (launching May 2014), drawn along the waterline and a touch blended into the inner corner of the eyes. It is a beautiful shade, and much softer than using a white pencil. A real eye opener. Lash curlers are always a must for giving wide-awake eyes. A little kitten flick will always lift the eyes and of course Mascara, to the top lashes only.
What's your fail safe eye make up look for evening?
A classic eyeliner always looks good and will flatter everyone, no need for shadows, just a gorgeous liner to the top lashline with a kitten flick and lots of mascara. If I am in a mega hurry I will reach for the Making Eyes in Pitch Black and smudge into the lashline and waterline.
What is the most exciting Eyeko product?
I love the new lashes (launching June 2014), I used them on the shoot and love the fact in each pack you get a few different looks. The band is fine and flexible so easy to apply. I am a big fan of the Brow Gel, having the added bonus of helping my over threaded brows grow back! And can’t do without any of the Eyeko mascaras, as a makeup artist it is important to find a mascara you can apply and trust it won’t move, so important for red carpets when you leave your client at the hotel and are not around for touch ups. It won’t flake or smudge, an essential in my kit. What beauty secret would you share with every woman? Don’t be afraid to try things, experiment, after all it is only makeup and if you don’t like the look its easy to remove and try another! And invest in a pair of eyelash curlers!
"I'm starting by using the Me & My Shadow Shadow Liner in Taupe, taking it across her lid and up into the curve of the eyeball. Nothing has to be precise. The product comes with a brush on the other end, so I'm using that to pull the product along." Make-up Artist Tamah Krinksy
"Modelled by the likes of Rosie Huntington-Whiteley and Suki Waterhouse, styled by Katie Grand and designed by the duo behind Frame denim, new LBD label Grace called upon a beauty dream team for its debut presentation at London's Café Royal last night.
Lisa Eldridge created a flawless beauty look with luminous skin (using a combination of some of her favourite products - "we had an early call time so there's plenty of time to get it right"), matt red lips with a MAC Ruby Woo base and delicately defined eyes, focusing on lashes and brows. Eldridge debuted the delicate corner lashes from Eyeko's new Lash Wardrobe (a soon-to-be-launched hero set created by Eyeko creative director Nina Leykind and creative consultant Alexa Chung), for a look that was arresting yet understated. "These lashes are so easy to use, you basically just plonk them on," Eldridge told us, before adding the brand's Black Magic Mascara, and emphasising brows with an upcoming Brow Liner pen that we've already placed an order for ours.
"There’s nothing more us beauty ladies love than having a good old natter with the clever people behind some of our favourite beauty brands, so you can imagine how excited we were to catch up with the oh-so-wonderful Nina Leykind, founder and creative director of Eyeko".
It's no secret that Eyeko loves a 60's eye look! We loved Cosmopolitan UK's recent article on 'Celebrities nailing 60s hair and makeup' and were happy to see our girl Alexa Chung. Also in the mix were Eyeko fans Mad Men actress Jessica Pare and Londoner Gizzi Erskine who is as well known for her 60's persona as her TV cooking!
"We love Alexa Chung's signature 60's eye make up - the feline flicks go with every outfit. It's no wonder eye makeup brand Eyeko signed her up as their Creative Director."
It's no secret Alexa is a huge fan of liquid eyeliner so naturally since joining Eyeko she's improved on her favourite and created her own! Sign up for her limited edition Alexa for Eyeko set to be sure you'll be first in line to try her products!
"Gizzi Erskine rocks her classic beehive with conviction, pairing the style with doe eye-esque false lashes and retro black liner".
"Mad Men's Jessica Pare took on the 60's look with a ponytail, backcombed with height at the crown."
With any undo focus attention on the eyes with our award-winning Eyeko Brow Gel to frame your eyes to perfection and add a fine line of Eyeko Skinny Liquid Eyeliner and Skinny Brush Mascara to flatter your flutter.
"Get the look: make-up by Eyeko. Eyes: Skinny Brush Mascara, Shape & Define Brow Gel."