"One stroll through the makeup aisle at the drugstore, and you’re instantly bombarded with dozens and dozens of mascara choices offering everything from length to volume. And don’t get us started on the wand options. From long bristles to short, curved wands to tapered ones, the options go on and on. And the benefits of each can get lost along the way. To help you match your mascara purchase with your desired look, we made a simplified guide so you can find the best mascara wand for you
For curled lashes, use a curled wand:
It doesn’t take a rocket scientist to realize a curled wand is ideal for getting curled lashes. According to Eyeko...
"Now it's one thing to master how to do your own go-to eyeliner look, but it's a whole other mission trying to achieve Adele's, Angelina Jolie's or Alexa Chung's fierce liner.
I recently visited the new Eyeko Liner Bar in Selfridges, where I had a one-to-one consultation to learn how to create an iconic celebrity eye look using the Black Magic liner alone. There were 12 celebrity styles to choose from, and this got me thinking, how many celebrity styles is one liquid liner actually capable of creating? This was a sure test for the Cosmo Beauty Lab...
Backstage at London Fashion Week A/W16, we caught up with internationally acclaimed makeup artist Neil Young who created the eye brightening look at Natasha Zinko using Eyeko. Neil’s artistry occupies a space in the upper echelons of makeup talent - working backstage with brands like Altuzarra, Balmain, Tom Ford, and an A-list clientele including Tilda Swinton, Kate Hudson and Rita Ora amongst others.
Get The Eye Brightening Look
2. Using Eyeko Black Magic...
We’re loving Alexa Chung ribbing top mua Lisa Eldridge in this fab video tutorial called “A Classic Case of Winter Face”!
We love meeting up with London’s top beauty eds especially when they let us loose on their brows.
As everyone knows brows frame your peepers and our latest launch Eyeko Brow Boost is the perfect finishing touch.
The blend of botanical fibres combined with natural waxes, boosted with Vitamins B & E plus a shot of caffeine ensures that every brow from sparse to bushy looks eyemazing!
For a truly plumped up, 3D brow look the fibres attach to the brow in a few quick strokes for a natural look that never looks painted on.
Check out Stylist Beauty Editor Shannon Peter who naturally has a bolder brow style but with a few patchy areas that...
DO Wipe the brush clean before you first apply a brand new mascara. That way you get a feel for the brush and how much to load up for maximum effect minimum flick back!
DON'T Rely on one mascara to do it all! Consider mascara wardrobing - using more then one mascara - to create your perfect look or to suit your lash needs. For instance if you have short, sparse lashes and crave length and volume begin with a lengthening formula and slim brush design to extend lashes followed by a curved or bigger brush combined with a thickening formula to add volume to upper lashes.
DO Curl your lashes before applying mascara to maximise the effect....
One of our favourite instagrammers, Ashleigh, behind the eyemazing posts on iheartmakeupart posted this fabulous liquid liner how-to which had our lashes fluttering and are hands reaching for our Skinny Liquid Eyeliner. We love her pictorial step by step to mastering this gorgeous summer cat eye!
Step 1: Draw a line starting at your inner upper lash line and extend it to the end of your lash line using Skinny Liquid Eyeliner. (Me & My Shadow in topaz, bronze, and quartz have already been applied beforehand).
Step 2: Create a wing line starting from your bottom waterline and make it the length you desire.
Step 3: Connect...