"Mornings are always such a rush with the school run and breakfast meetings, so I tend to leave the house with nothing but mascara on. That’s why all my bags have several liquid eyeliner pens rattling around the bottom! Eyeko Eye Do Liquid Eyeliner is perfect for tight lining, which is when you just run the pen across the upper waterline for instant lash definition, and Visual Eyes Mocha is a must for a quick kitten flick. Sport Waterproof Mascara is brilliant as a topcoat to my current wardrobe of mascaras: Skinny Brush for length, especially on those bottom lashes, and Black Magic for adding curl to outer lashes and pitch-black color....
"Known as the who’s who of brilliant eye products – Eyeko never fails to impress us with their ultra-precise eyeliners, volumizing mascaras and spot on eyebrow and eyeshadow products. And with their latest must-have set – we can now achieve the signature Alexa Chung eye in just 2 simple steps. Known for her sleek cat eyeliner and thick, sultry lashes – Chung is the it-girl when it comes to anything fashion and beauty related.
The British socialite and all around fashionista comprised her beauty know-how with her illustrative and photographic talents to bring us a completely custom-designed set that contains two of her holy grail beauty...
"The Cara effect is still in force, and it's surprisingly party-appropriate. A strong brow can be anything from full and boxy to coloured, or even blanked out. Be brave with a new look - trust us, the effect is so worth it."
"Our tester says: 'By the third time I tried them, I noticed the area under my eyes was lighter and refreshed even though I was sleep-deprived. After the sixth time, I didn't even need concealer!"
"It's hard to imagine Alexa Chung without her standout personal style, but she insists it was once so.'i strated out very model-off-duty, but I think it was makeup that evolved me into my '60s-ish Charlotte Rampling, French new wave sort of vibe.' she says. The makeup played into clothes and influenced everything."
"Nina Leykind, founder of Eyeko, created her Hydrogel Eye Patches for a quick fix before a big event, so they're perfect to use the morning of your wedding. "For an extra cooling effect, pop the patches in the fridge 10 minutes before applying," she says. Wear them while you're having your hair done, pre-makeup application, and you'll zap any extra puffiness from tears (of joy, we hope!), lack of sleep, or all the champagne you had at the rehearsal dinner."
Read the full article here.
Every Monday we tap an industry expert for tips that only insiders know. This week, Nina Leykind, creative director and founder of cult-fave makeup brand Eyeko reveals her eyeliner and mascara secrets for perfect eyes, every time—including the look she and her team created for super stylish brand collaborator, Alexa Chung.
1. Pale pink liner is the secret to looking doe-eyed.
"For a wide-eyed, youthful look, use a pale pink-toned eyeliner to perk up your waterline. This will subtly create the illusion of bigger eyes far better than white or beige. Dot and blend along the brow bone and inner corners of the eye for a further...
"Fall eye makeup is all about bold lashes and definition."