"Make-up veterans and partners Max and Nina Leykind created their eye-specific brand Eyeko in 1999 and it's taken the world by storm. Actresses Jennifer Lawrence, Salma Hayek and Gemma Arterton are all big fans and critically acclaimed make-up artists Lisa Eldridge and Kay Montano choose to have Eyeko in their kit. But this month, the brand's uber-cool credentials could be about to go through the roof. Model and fashionista Alexa Chung, who already has a Mulberry bag named after her, will be revealing her very own Eyeko collection."
""When I met Max Leykind (the co-founder of Eyeko), initially it was to talk about me fronting a campaign," she says. "That day, perhaps because both jet-lagged and hungover, I just sort of started telling him what I would love to do with packaging and the kind of products I would love to do etc etc, and he just said 'OK, why don't you get more involved?'" So she did, and the result is a capsule collection of eyeliners, mascaras, brow tamers and cream eyeshadow sticks, modelled here exclusively for GLAMOUR by Miss C herself."
"I love liner because it's so quick to do and it's so versatile, it goes with whatever outfit I wear. My favourite shape is quite a thin black cat eye and I apply it in two steps: I do the corner flick on the outer corner and then draw the lashline from the inside out and join them together."
Alexa Chung for Eyeko making headlines with the global launch of our first limited edition mascara and liner set together!
As we're gearing up for our US launch with Alexa Chung for Eyeko we look back on our recent global launch! Thank you to everyone who made the trip down to Selfridges in London from far and wide including one fan all the way from Indonesia!
After a full on day starting with a champagne press breakfast before meeting fans who were first to shop the set to get Alexa's signature cat eye flick and have a perfect picture moment with the style icon.
Jack Guinness set the scene with music to get the crowd dancing in the aisles as they queued up for the first limited edition set designed by Alexa for Eyeko featuring lash-enhancing duo Eye Do Mascara and Liquid Eyeliner packed to perfection in a poster tube covered with Alexa's own designs, doodles and selfies.
Alexa shared her beauty tips and make-up tricks revealing she would treat everyone to how-to eye demo soon showing her preferred technique for perfecting her signature cat eye.
Forever our favourite style muse Alexa wore a stunningly simple Carven dress teamed with her favourite kitty flats by Charlotte Olympia as a nod to her cat eye! Swapping Carven for good friend Erdem to show off just how her eyeliner look works with every outfit from day to night and beyond.
"High gloss metallics are the hot way to shine, and we love the new colour spectrum: copper, bronze and rose gold."
We love Tenni aka miss maven's beauty blogs and are happy to see she isn't immune to eyeliner face either!
Winged eyeliner does take some concentration after all! In this how-to Tenni teams her simple winged eye look using Eyeko Liquid Metal Eyeliner Black Onyx with a hot pink lip - definitely one to try for the festive season ahead.
Use Eyeko Liquid Metal Eyeliner Black Onyx to instantly update your eye look as the pitch black colour is shot through with a subtle smattering of gold pearl that really catches the light to make your eyes twinkle!
We love Kay Montano and are particularly enamoured with her new site full of modern make-up musings with actress Thandie Newton. Here's their take on liner, how we met and the launch of our new Alexa for Eyeko set!
"I've always been attracted to the strength of a sharply lined eye - it's bold, daring, and can only be pulled off with a complete understanding of the drama in life".
"The Eyeko shield lid guard stops you messing up the rest of your make-up as you apply mascara. I love using it to really 'get in there' and literally get to the root of the eye make-up on models and actresses that i work with, it helps with precision and can gently move the delicate skin around the eye area for a more complete application."
All eyes on Alexa Chung as she debuts her Alexa for Eyeko set in Selfridges, London.
Pick up the first of in her line of limited editions featuring Eye Do Liquid Eyeliner and Mascara so you can create the perfect cat eye!
"Alexa’s job as creative consultant of hot Brit beauty brand Eyeko is not one of those celebrity gigs. And that’s precisely the reason Alexa signed on the dotted line when she’s rejected so many other approaches. 'Often brands will want you to front them, but there’s no room to actually have creative input,' she admits. 'This is something that really appeals to me, especially as I get older.'”