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WOMEN'S HEALTH - BEST SWIM-PROOF MASCARAS

"Eyeko Sport Waterproof Mascara

Best for: Doing what it says on the tube

Why: When it comes to A-grade mascaras, Eyeko has the authority. And good news; this sport-proof lacquer lives up to the brand’s strong reputation.

It’s designed not only to defy water and sweat, but stay smudge-proof for up to 12 hours. Amy uses it to swim through her Speedo sessions, and it gets her seal of approval."

Read the full article here.

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22 MAY

MAXIMISE YOUR MASCARA: DO’S AND DON’TS FOR PERFECT LASHES

DO Wipe the brush clean before you first apply a brand new mascara. That way you get a feel for the brush and how much to load up for maximum effect minimum flick back!

DON'T Rely on one mascara to do it all! Consider mascara wardrobing - using more then one mascara - to create your perfect look or to suit your lash needs. For instance if you have short, sparse lashes and crave length and volume begin with a lengthening formula and slim brush design to extend lashes followed by a curved or bigger brush combined with a thickening formula to add volume to upper lashes.

DO Curl your lashes before applying mascara to maximise the effect. Try a curler with sprung handles and a wider cage opening for pain-free, fuss-free curling.

DON'T Wiggle the brush from side to side only wiggle into roots then pull the wand straight up for even root to tip coverage, length, separation and a clump-free finish.

DO Look down into a mirror as you apply mascara or use the Eyeko Shield to minimise smudges messing up your make-up.

DON'T Worry if you make a smudge wait for it to dry then use a cotton bud to pick up and remove the colour without ruining your eye shadow or base.

DO Wield your brush like a pro and go vertical as well as horizontal. Using the tapered end of the brush allows you to push lashes up for a wide-eyed look.

DON'T Load up to much mascara to lash tips as that could make them heavy and result in the dreaded droop! Focused on roots and pulling the wand through to tips.

DO Use a cotton wool pad soaked in either a bi-phase or waterproof eye make-up remover and press over eyes for a several seconds before gently wiping  off to ensure minimum lash damage.

DON'T Rush! Take as much time to take your eye make up off as you did to put it on to prevent lash loss and minimise tugging at the delicate eye area which could cause fine lines and wrinkles.

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20 MAY

WOMEN'S FITNESS - SWEAT-PROOF YOUR SUMMER

"If, like us, you want that wide-awake look no matter how early you're hitting the gym or pool, a top-notch waterproof mascara is essential. This Eyeko Waterproof Sport Mascara is 100 per cent waterproof and gives a lovely even coating to lashes. Its staying power also makes it great for hitting the beach come summer."

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19 MAY

FINANCIAL TIMES TRAVELLER - BESPOKE

"We can create more than 100 customised mascaras, using various combinations to find the right colour and to suit different needs, from lengthening to curling'
Eyeko co-founder Nina Leykind"

Email bespoke@eyeko.com for appointments.

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18 MAY

THE SUNDAY TIMES STYLE - WHAT WE LOVE

"The best liquid eyeliners, by Jane Taylor-Hayhurst

Eyeko Eye Do Liquid Eyeliner: Dries to a waterproof finish"

 

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12 MAY

VOGUE BRAZIL - EYEKO BESPOKE

Vogue Brasil beauty editor Victoria Ceridono visits Eyeko Bespoke at Harvey Nichols:

Email bespoke@eyeko.com for appointments.

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10 MAY