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TOP SANTE - WORLD FIRST

"Eyeko Bespoke Mascara takes tailor-made beauty to a whole new level! You'll receive a one-to-one consultation with a 'mascara editor', where your lashes are assessed then matched to the perfect brush and formulation. Your bespoke mascara is presented in a monogrammed box (£28, Harvey Nichols.)"

Email bespoke@eyeko.com for appointments.

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02 MAY

ALLURE - SWEATPROOF PRODUCTS WE SWEAR BY

"Here's a secret: Even beauty editors sweat (don't tell!). These are the products—we're talking eyeliners, sunscreens, BB creams, and more—that we've come to rely on for their ability to withstand even the most intense Spin classes (and sweltering New York City commutes, too).

Eyeko Sport Waterproof Mascara
"This is by far the best waterproof mascara I've ever used. I've worn it to SoulCycle and to ballet class, and it stays put really well." —Sophia Panych, digital beauty editor"

Read the full article here.

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01 MAY

ALEXA CHUNG’S EYE ICONS

"It Brit Alexa Chung is best known for her enviable style, but those feline-like eyes are equally noteworthy. She regularly plays her peepers up with expertly-applied liquid liner and loads of mascara, which is probably why Eyeko enlisted her as its celebrity face (and one of its designers, too).

The brand teamed up with Rockins, the maker of silk scarves favored by Kate Moss and Rita Ora, on designs that put Chung’s gaze front and center, and now, the same images don the packaging for Eyeko’s latest offering: Rock Out & Lash Out Mascara.

Given Chung’s expertise, we wondered—which style icons have the most unforgettable eyes? She sets us straight.

Audrey Hepburn
“Hepburn has Bambi eyes that she famously played up in Breakfast at Tiffany’s with a slick of a black liner and plenty of mascara.”

Brigitte Bardot
“The Bardot bombshell is a classic. Liner inside the eye added even more drama to this sex kitten—so feline, she had makeup to match.”

Anna Karina
“She always looks like she’s on the verge of tears. True sadness, or clever makeup?”

Courtney Love
“The nineties grunge era and riot grrrl sound had its own strong beauty aesthetic. An abundance of smudgy black kohl defined not only Courtney’s eyes, but also the look of the decade.”

Read the full article here.

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30 APR

BECAUSE - SKINNY LIQUID EYELINER

"As a female DJ, Zara admits, “There is pressure to look good and you want to look the part.” However, she’s pared down her make-up to “clean skin and nice eyeliner” and insists she’s low maintenance. “Working can get hot and humid and you don’t want make-up running down your face,” she says. “My favourite products are all nightlife and DJ tested."

Watch the video here.

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28 APR

INSTYLE BEAUTY

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28 APR

VANTAGE - EYEKO BESPOKE

"BRAINS BEFORE BEAUTY

There are a few things more annoying than when your favourite beauty product is discontinued. With this in mind, Harvey Nichols has launched a range of bespoke smart beauty services that allow you to customise your make-up. Eyeko's exclusive mascara bar offers the world's first personalised mascara service."

Email bespoke@eyeko.com for appointments.

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27 APR

NYLON - THE BEST PRODUCTS FOR YOUR SIGN

"gemini
This month, our resident astrological expert recommends that Gemini turn up the flirt. And what better way to do that than with some truly mind-blowing mascara? Check out Eyeko’s, which will stay in place no matter how bad your spring allergies get.

Eyeko, Rock Out & Lash Out mascara, $20."

Read the full article here.

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21 APR

WWD - NINA LEYKIND

"Beauty moms discussed Mother's Day and their most recent product purchases.

Nina Leykind, cofounder of Eyeko Cosmetics

“I love catching up with my girlfriends over Champagne at The Firehouse on Chiltern Street in London. Talking through the minutiae of our lives over Champagne is certainly cheaper then therapy."

Read the full article here.

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20 APR