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SOFIS MODE

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29 AUG

LOOK - MY STYLE FILE - NINA LEYKIND

"My mission was to create the perfect mascara. We all have that product we can't live without and for me it's mascara. My husband and I founded the company in 1999, but we had a brand refresh three years ago to concentrate on eyes.

Alexa Chung is my muse. Not only is she the face of the brand, but she's also our creative consultant. We're both committed to creating the best products that are easy to use and travel-friendly, as we're contantly on the go."

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29 AUG

JOYUS - BETTER BROWS TUTORIAL

Our friends at Joyus made this fabulous how-to AND they’ve got an exclusive offer so if you’re stateside you can get your mitts on our Brow Liner / Brow Gel Duo direct!

We love a subtle, strong brow that looks natural - never painted on! Don’t you? You’ll love our new Brow Liner to fill in sparse brows using the precision brush tip to feather in a universal shade that develops to self-adjust
to any skin tone for naturally fuller looking brows. Add texture and definition with a coat or 2 of Brow Gel, which guess what?! Actually promotes growth too - that’s why we won the Best Brow Booster Beauty Award from Cosmopolitan magazine!

Check out these Before & After pics and watch the video to see just how easy it is to get great looking Cara-worthy brows!

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27 AUG

TUTORIAL: WINGED LINER FOR A DROOPY LID

"For those of you who have a little lid space and your crease has started to droop as you’ve gotten older, causing a “fold” where your cat eye would be, this tutorial is for you! You probably think you can’t pull off a cat eye because of that fold, but you can and here’s how:"

Read the full article here.

 

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27 AUG

ELLE SWEDEN

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27 AUG

MARIE CLAIRE - BUY OF THE DAY

"Luckily for us we can cultivate our own perfect power brows with this innovative tool from Eyeko."

Read the full article here.

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26 AUG

STYLIST - BEING ALEXA

"I was so fussy about the brush. Nothing was ever thin or pointy enough and I'd ruin so many handbags because I didn't wash the brush and it would just be there in loose. Also, it wasn't the most hygienic scenario. That's why I developed my own liner with Eyeko."

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26 AUG

NY MAG - SPORT MASCARA

"I wouldn't classify my skin as oily, but my eyelids pretty much need a skin-care regimen of their own. Products that declare themselves to be "practically" smudgeproof are smudgy. Waterproof formulas survive the pool but give me panda eyes by day's end. But Eyeko's new Waterproof Sports Mascara appears to be practically bionic. I've worn it for a week straight and have yet to find a errant smudge."

Read the full article here.

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20 AUG