Catherine Piercy, Vogue.com Beauty Director
“Eyeko Black Magic Mascara—two coats and I have absolutely perfect thick, dark lashes for days. Not too thick—as in clumpy or noticeably fake or what I’d call ‘reality TV level,’ just really healthy and full. It also doesn’t end up all over my face by 4:00 p.m. At night, one more coat and I’m set.”
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"The stroke of a paintbrush and the swoop of an eyeliner flick are none too different, making illustrator David Downton and eye make-up brand Eyeko the perfect partners for an autumn collaboration. The limited-edition offering comprises an illustrated make-up bag packed with a mascara, eyeliner and brow gel."
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"Acclaimed fashion artist David Downton has collaborated with Eyeko for the first-ever beauty product to bear his trademark touch. This month, the coveted British eye-makeup brand will launch a limited-edition set, designed with Downton, which puts beauty in the brushstroke for lashes, liner, and brows."
"Where art and beauty combine you'll find the new collaboration between Eyeko and the fashion illustrator David Downton
On 6 September, Eyeko launched its collaboration with the fashion illustrator David Downton, bringing together art and beauty exclusively at Net-A-Porter. Downton's personalised sketch inspired three products to help women recreate the looks of icons such as Audrey Hepburn and Sophia Loren. Bazaar's beauty team spoke to him and Nina Leykind, the founder and creative director at Eyeko, to discover more.
"This is the first time I have lent my name to a beauty product," says Downton, "though I have over the years been lucky enough to work with many top brands." The collaboration "sounded fun" and came about very quickly and easily after the illustrator met with Eyeko: "We committed to it then and there. Working with [Leykind] was easy and constructive. Sometimes the simplest things work best."
This sentiment was shared by Leykind, who found the opportunity to work with the illustrator particularly exciting because she felt they both loved and focused on the same particular element of the female face. "It was interesting," she said, "that David's focus is on the eyes in his work and often just the one eye which is so Eyeko. He liked that as a make-up brand we focused just on eyes and our cocktail conversations immediately turned into talk of a collaboration."
The final sketch, a depiction of a woman's face, is presented in Downton's signature style using the most minimal of strokes and contains a touch of Eyeko blue as a finishing touch. The overall effect draws special prominence to the eyes, which are made bold and defined by long lashes, cat-eye eyeliner and a perfectly shaped brow.
"I'm obsessed with the end illustration', said Leykind, "especially the mesmerising depth those eyes have – classic yet timeless. Getting the products out the make-up bag and looking at the illustration inspires me to do my best eye look each morning!"
Downton revealed that the designs were inspired by the icons that both collaborators love, such as Sophia Loren and Brigitte Bardot as well as "[Erwin] Blumenfeld's iconic shot from 1950, which distills the model Jean Patchett's face to its essence, almost to abstraction."
The products are consequently designed to work together to help you recreate their looks. "Looking at icons from Audrey Hepburn to Sophia Loren, it was always about mesmerising eyes as well as big brows, lashes and liner styled to suit the individual. The three products in the collection make it easy to nail this look, from subtle feline flicks, the perfect cat eye, elegant lashes or bold brows: you can do it all."
The limited-edition collection includes the illustrated coffret, a new mascara designed to hug your lash line for greater volume and definition, a liquid eyeliner and Eyeko's classic brow gel which now has a curvier and fuller brush for added volume. They are all emblazoned with David's handwriting to form a collectable set."
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Our latest launch with famed fashion illustrator is here just in time for Fashion Week!
Discover the David Downton for Eyeko collection, a limited edition coffret featuring three new and exclusive must-haves for eyes.
"I jumped at the chance to work with Eyeko, we share the same icons (eyekons) Brigitte Bardot, Sophia Loren, Jane Birkin. Women who are part of our dreamscape”.
As artist-in-residence at famed London hotel Claridges it was only fitting that as well as being where we first met David and hashed out a collaborative plan over champagne that we would also unveil the finished collection.
Renowned make-Up artist, Kay Montano who first introduced David to Eyeko was the first to try our new Mascara, Liner and Brow Gel. As an advocate of the natural, brushed up brow trend she was immediately smitten with our new Brow Gel brush created to fluff up brows for an instant thickening effect.
Acclaimed make-up artist, Liz Pugh focused on our new Mascara wand - “the holy grail of brushes” she said admiring the curved, elongated wand with dense bristles for perfect lash-hugging, pick up making it easy to build colour into the roots for longer, thicker looking lashes in one sweep.
“I’m obsessed with our new mascara that gives you intense, full lashes with our most growth-promoting formula yet!”
Eyeko Founder & Creative Director, Nina Leykind
Working with David on a series of sketches inspired the collection and how to create products to achieve the timeless looks of our eyekons! Beautiful bold brows, fluttery long lashes and feline eyes make for a mesmerising trio of products perfect for creating your favourite look.
Our new Liquid Eyeliner proved to be the perfect tool for temporary tattoos which lasted all night and beyond thanks to the long-wear, water resistant formula and inspired many on instagram for the next tattoo as well as pleas to David to take up the ink gun and make it real!
"It’s no wonder Eyeko creative consultant Alexa Chung loves these lash-boosting curlers. The flat line of the handle enables the curler base to sit right against the roots of lashes for a long, elevated curl, while the padded grip and fat silicone pads make it extremely comfortable to use."
"I love the luxury black handles of this design. It’s easy to use and gives you control of the curl. The extra lash pads that come in the package are a great touch too."
— Stylist Beauty Council Reader Judge Julie Nash
"David Downton for Eyeko Mascara has an extra-long curved brush that gives an impressive curl"