"Established in 1999 Eyeko is the bespoke cosmetics label, devised by makeup veterans and partners Max and Nina Leykind, created for your eyes only. Favoured by stars and celebrities Jennifer Lawrence, Salma Hayek, Clara Paget and Gemma Arterton all adore the range's internationally stocked, innovative products and critically acclaimed makeup artists Lisa Eldridge, Polly Osmond and Kay Montano all use Eyeko in their kit."
Milly McMahon, i-D magazine 13th March 2013
Max and Nina Leykind, defined as "Beauty Industry Veterans" by Time magazine and WWD have put the EYE in Eyeko.
Talk about a way fun interview full of tips and tricks concerning a makeup bag staple we all know and love—mascara! Max and Nina Leykind, the fabulous founders of Eyeko, were kind enough to swap stories with us at Team Zoe, and the results are a real treat—these two are well versed on all things lashes!
Given the seemingly limitless possibilities of the beauty industry, how did you choose to hone in on mascara specifically?
"From talking to top make-up artists and beauty editors around the world, it was evident that they hadn’t discovered the perfect mascara. For every name dropped there was always a ‘but’. For 10 years we’ve been combining the best formulations and brushes to create a unique mascara wardrobe. 50% of women cite mascara as their go-to-product (the other 50% must be wearing sunglasses!) and it’s the one beauty product that can instantly transform everyone. We’ve got OCD when it comes to creating mascara - that’s why we focus on the eye in EYEKO!"
Katie Danza, The Zoe Report 24th February 2012