"Established in 1999 Eyeko is the bespoke cosmetics label, devised by makeup veterans and partners Max and Nina Leykind, created for your eyes only. Favoured by stars and celebrities Jennifer Lawrence, Salma Hayek, Clara Paget and Gemma Arterton all adore the range's internationally stocked, innovative products and critically acclaimed makeup artists Lisa Eldridge, Polly Osmond and Kay Montano all use Eyeko in their kit."
PHOTO: STEVE EICHNER WWD
"With Eyeko, Chung is advising the brand on products. “It’s a creative relationship,” she said of the company, “I send images and different inspirations to Max and Nina and we go from there. It’s quite free form at the moment.”
“She’ll e-mail us in the middle of the night and say, ‘Hey, what about this, such a cool name for a product,’” said Nina Leykind. “I don’t think it would work if we weren’t on the same wavelength.”
For the Leykinds, no other spokesperson would have been acceptable. “We’ve been fans of Alexa’s for a long time, and we were like, ‘She’s an eye freak like us,’” said Max Leykind. “She’s as obsessed as we are.”
“The cover of my book is actually an eyeball,” interjected Chung. (More specifically: a blue eye dead center on a pink cover.) "
Eyeko is the award-winning go-to brand for eyes, devised by makeup veterans and partners Max and Nina Leykind.
Established in 1999 Eyeko re-invented mascara with its iconic zero-waste squeeze tubes to create an eye wardrobe of formulas and brushes for instant results, easy application and long term lash care.
Favoured by celebrities and acclaimed make-up artists alike Eyeko believes in a tight edit of multi-tasking products that deliver what they promise for your eyes only.
Style icon Alexa Chung joined Eyeko as Creative Consultant in 2013 bringing a wealth of knowledge to the brand having worked with top international make-up artists and titles ensuring sell-out launches globally.
“We’ve said it before and we’ll say it again when it comes to great lashes you can always count on Eyeko.”
“Eyeko is a name to know if you want your mascaras trustworthy and your liquid liner to stay put all day.”
@makingeyes (Max Leykind)
For enquiries please contact Rachel.Vasdekys@purplepr.com