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Byrdie: Kendall Jenner's Makeup Artist Tells Us How to Apply Cream Eye Shadow Like a Pro

Eyeko Me & My Shadow Waterproof Eyeshadow & Eyeliner
The overall consensus is to apply cream shadow with clean fingertips. Honey Artists makeup artist Aidan Keogh, who has worked with model and reality star Kendall Jenner, recommends starting "at the lash line and rubbing up until the crease." If you are looking for a more "saturated effect," Keogh says to "press a generous amount in the center of the lid exactly where the pupil is when your eye is closed."

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06 FEB

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