"Welcome to I'm Obsessed, a daily video series with Angelique Serrano, InStyle's beauty director.
Though nailing bold, beautiful eyebrows is possible after several practice runs, doing so the first time may not lead to the most effortless results. That’s exactly why Eyeko’s Brow Magic Brow Boost is the perfect tool for quickly reshaping over-plucked brows that require a bit more care. Available in three distinct shades (light to medium, medium to dark, and dark), this affordable tool easily allows you to color your brows for a thicker, darker finish. As Serrano explains in the video above, just a light layer does the trick."
"From long and flirty to voluminous and dramatic, a woman's aspiration for her eyelashes is a deeply personal beauty desire that drugstore cosmetics rarely fulfill. Enter: Eyeko, London'a eyelash experts, who have just opened a bespoke mascara bar in Saks Fifth Avenue. Mascara 'editors' guide shoppers to the perfect mascara through one-on-one consultations about their ideal lashes.
The editors explain the pros and cons of 10 different wands paired with different liquid formulas before testing out two to three options. You'll take home the combination of your choice in a monogrammed, mirrored box. Editors will complete the look with...
"Established in 1999, Eyeko reinvented the mascara game by creating an "eye wardrobe" of formulas and brushes with the benefits of long-term lash care for every woman and occasion. Since then, beauty tastemakers like Alexa Chung have become involved with the brand, helping to skyrocket its cool factor. If you're in New York City, be sure to pop into the Eyeko Bespoke Bar at Saks Fifth Avenue for a lash analysis and consultation; you'll walk away with a custom tube of mascara."
The mascara you need: Eyeko Black Magic Mascara."
Read the full article here.
"FOR LENGTH AND SEPARATION: Loko for a brush with sparse, super-short bristles like Eyeko Lengthening Skinny Brush Mascara. It'll add length without sticking your lashes together."