"The world's first personalised mascara service
Ever heard of a ‘lash stylist’?
No? Us neither, but we certainly like the sound of it.
Launching exclusively to Harvey Nichols Knightsbridge, beauty brand Eyeko is bringing customisation to the next level with the world’s first personalised mascara service.
Now you can get your very own bespoke, monogrammed mascara specially created – whether it’s full-bodied dramatic lashes you’re after, or a more natural daytime flutter, Eyeko’s Mascara Editors will advise and prescribe your perfect custom-made mascara while you wait.
Harvey Nichols Group Beauty Buying Director, Daniela Rinaldi states:
If you can’t afford couture, how about bespoke mascara prescribed by your own lash stylist?
Edwina Ings-Chambers talks to the couple behind the latest line in personalised cosmetics
“It started with wanting to create the perfect mascara,” says Nina Leykind, one half of the married couple behind the eyes-only make-up brand Eyeko.
“We have about six mascaras in our core range, which is quite a broad offering. Which one is best is a subjective thing, but so important, because I think mascara is the linchpin of all make-up.”
“So to get mascara right, you have to create a bespoke one,” says Max, the other half of the duo. “It’s...
" SMOKE GETS IN YOUR EYES
SOOTY GAZES WILL SEDUCE THIS SEASON
Back is the new black when it comes to runway-inspired eyes. Moody, kohl-rimmed peepers srood out on catwalks as spring's go-to beauty trend. At Louis Vuitton, exag Giles, meanwhile, darkened inner rims with a hint of sparkle. But the most sensual trend was a wearable smoky eye – shadowy enough to keep things alluring but not so exaggerated as to evoke a cartoon. Sonia Rykiel, DVF and Chanel all painted models' eyes with a smoldering charcoal, including strutters Georgia May Jagger, Hailer Baldwin and Kendall Jenner."
"A treat for tired eyes
Alexa Chung loves the botanically infused and anti-fatigue Eyeko Hydrogel Patch which visibly diminishes puffiness and dark circles."
"Get your workout on with confidence. Eyeko Sport Waterproof Mascara was made for those super-sweaty sessions."
"We tried so many eyeliners one thing was abundantly clear, if it's not waterproof chances are it will rub off eventually. The difference with this magic wand is that the brush tip and formula of the liner are so precise on application it's hard to make a mistake."
Congratulations to Joanne Froggatt for her Golden Globe win!
So excited for her and delighted that her make-up artist Mai Quinn chose to use Eyeko on Joanne for her special night.
Loving that cat eye and cute upbraid!
Eye spy Eyeko Black Magic Mascara on Chloe Moretz at the Peoples Choice Awards! It’s certainly top choice with so many make up artists to use on their red carpet clients as the colour is beyond black so makes for stand out lashes
that never turn dusty or grey and of course it stays put until you’re ready to remove it.