"It's hard to imagine Alexa Chung without her standout personal style, but she insists it was once so.'i strated out very model-off-duty, but I think it was makeup that evolved me into my '60s-ish Charlotte Rampling, French new wave sort of vibe.' she says. The makeup played into clothes and influenced everything."
"Nina Leykind, founder of Eyeko, created her Hydrogel Eye Patches for a quick fix before a big event, so they're perfect to use the morning of your wedding. "For an extra cooling effect, pop the patches in the fridge 10 minutes before applying," she says. Wear them while you're having your hair done, pre-makeup application, and you'll zap any extra puffiness from tears (of joy, we hope!), lack of sleep, or all the champagne you had at the rehearsal dinner."
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Every Monday we tap an industry expert for tips that only insiders know. This week, Nina Leykind, creative director and founder of cult-fave makeup brand Eyeko reveals her eyeliner and mascara secrets for perfect eyes, every time—including the look she and her team created for super stylish brand collaborator, Alexa Chung.
1. Pale pink liner is the secret to looking doe-eyed.
"For a wide-eyed, youthful look, use a pale pink-toned eyeliner to perk up your waterline. This will subtly create the illusion of bigger eyes far better than white or beige. Dot and blend along the brow bone and inner corners of the eye for a further...
"Fall eye makeup is all about bold lashes and definition."
"EYEKO Brow Gel keeps arches neat while adding a barely there tint that 'suits just about every shade,' says Black"
"I cherry-picked my favourite products from the existing Eyeko core line, making adjustments to the formula and re-designing the packaging. I've been overwhelmed by the response to the products. We've even won an award for my Eye Do Liner, which was such an achievement. The liner is a waterproof liquid eyeliner in carbon black. It has a pen nib, so it's easy to apply. The mascara is waterproof, with growth-promoting properties, and it helps you to achieve the wide-eyed sixties look that I love."