Alexa Chung for Eyeko making headlines with the global launch of our first limited edition mascara and liner set together!
As we're gearing up for our US launch with Alexa Chung for Eyeko we look back on our recent global launch! Thank you to everyone who made the trip down to Selfridges in London from far and wide including one fan all the way from Indonesia!
After a full on day starting with a champagne press breakfast before meeting fans who were first to shop the set to get Alexa's signature cat eye flick and have a perfect picture moment with the style icon.
Jack Guinness set the scene with music to get the crowd...
We love Tenni aka miss maven's beauty blogs and are happy to see she isn't immune to eyeliner face either!
Winged eyeliner does take some concentration after all! In this how-to Tenni teams her simple winged eye look using Eyeko Liquid Metal Eyeliner Black Onyx with a hot pink lip - definitely one to try for the festive season ahead.
Use Eyeko Liquid Metal Eyeliner Black Onyx to instantly update your eye look as the pitch black colour is shot through with a subtle smattering of gold pearl that really catches the light to make your eyes twinkle!
We love Kay Montano and are particularly enamoured with her new site full of modern make-up musings with actress Thandie Newton. Here's their take on liner, how we met and the launch of our new Alexa for Eyeko set!
"I've always been attracted to the strength of a sharply lined eye - it's bold, daring, and can only be pulled off with a complete understanding of the drama in life".
"The Eyeko shield lid guard stops you messing up the rest of your make-up as you apply mascara. I love using it to really 'get in there' and literally get to the root of the eye make-up on models and actresses that i work with, it helps with...
All eyes on Alexa Chung as she debuts her Alexa for Eyeko set in Selfridges, London.
Pick up the first of in her line of limited editions featuring Eye Do Liquid Eyeliner and Mascara so you can create the perfect cat eye!
It's no secret that Eyeko loves a 60's eye look! We loved Cosmopolitan UK's recent article on 'Celebrities nailing 60s hair and makeup' and were happy to see our girl Alexa Chung. Also in the mix were Eyeko fans Mad Men actress Jessica Pare and Londoner Gizzi Erskine who is as well known for her 60's persona as her TV cooking!
"We love Alexa Chung's signature 60's eye make up - the feline flicks go with every outfit. It's no wonder eye makeup brand Eyeko signed her up as their Creative Director."
It's no secret Alexa is a huge fan of liquid eyeliner so naturally since joining Eyeko she's improved on her favourite and created her own!
We're so excited for the launch of our first limited edition Alexa for Eyeko set in Selfridges, London 14th November.
Here's a sneak peek of what to expect. HINT This set will help you create Alexa Chung's signature cat eye look!
Join us on the night from 7pm to shop the set and have your Alexa moment! Meanwhile sign up to our wait list to be the first to get your set!
We heart Lisa Eldridge for sharing her editorial make up looks on her must-view blog. It's always good to know how to recreate any of Lisa's make-up looks but especially model-of-the-moment Cara Delevigne.
"I've done Caras make-up lots of times and was inundated by Cara fans for this particular look I did on her for the W Magazine party she hosted.
This video isn't about trying to look like Cara, it's simply about recreating the make-up look. I'm not a fan of the modern obsession of trying to look like a celebrity, make-up should be fun and a great tool for enhancing and bringing out your own individual beauty. I've recreated the look...
We were happy to feature in Space NK's stunning A/W campaign show casing the must-do make-up looks of the season.
Top make-up artist Karen Alder created a number of looks featuring award-winning Eyeko Brow Gel, Black Magic Mascara and Skinny Liquid Eyeliner all available from Space NK in the UK.
What's more one of our favourite bloggers Liberty London Girl was on hand to document all the behind-the-scenes action.
You can update this for the holidays by using Eyeko Liquid...